Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT - EXPORT • VARIOUS UNIT OF COMPANY • IMPORTANT PEOPLE’S OF THE COMPANY
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because of that complicate for a girl. Memories of childhood during Ramadhan last that I want share with all of you is we help my mother making biscuits for food Hari Raya. Each year‚ my mother do not miss to make our family favourite cookies. Name of biscuit that my mother do is Mazola groundnut cookies and also cornflakes honey. I help my mother baked a biscuits and cleaning kitchen when we have been completed. Yet today‚ my mother have died and I do not will forget the memory because it a memory that
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the same time that CARE looked at sources of nourishment for the poverty stricken. It was a substitute of a biscuit that Mr Wickramasinghe proposed looking to expand on those lines. At that time the market leaders were Maliban. They were the ones who were awarded the contract. Due to lack of space‚ CBL was first launched at Dehiwela in his own premises to produce a high protein biscuits for schools. From this footing Munchee‚ has marched forward to capture 80% of the market of the local market
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The Topic of the Summer Training Report “A Study on Performance Appraisal Process adopted by Parle” A SUMMER TRAINING REPORT SUBMITTED TO KANPUR INSTITUTE OF TECHNOLOGY‚ KANPUR IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF Master of Business Administration MBA BY VIBHA KUSHWAHA (1216570055) Kanpur Institute of Technology A-1‚ UPSIDC Industrial Area‚ Rooma‚ Kanpur- 208001. CERTIFICATE This is to certify
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company’s biscuits were marketed through wholesalers. In 1985‚ Markins Corporation was appointed the sole distributor in the state of Johor. Gradually‚ over a period of six years‚ Markins grew and expanded to eight branches throughout peninsular Malaysia. In the first few years of Perfect Food’s operations‚ it sold biscuits with no brand name other than the company’s own. Then in 1987‚ Perfect Food began to market its biscuits under the brand name "Julie’s". As a relatively new biscuit manufacturer
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BISCUIT A biscuit (pron.: /ˈbɪskɨt/) is a baked‚ commonly flour-based food product. The term is applied to two distinctly different products in North America and the Commonwealth Nations and Europe. * In the United States and Canada‚ it is a small‚ soft‚ leavened bread‚ somewhat similar to a scone‚ though generally softer and fluffier. Although yeast may be used as a leavening agent‚ it is often replaced or supplemented with baking powder or baking soda. A Southern regional variation on the
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2003‚ ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then‚ Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits. Sunfeast connotes happiness‚ contentment‚ satisfaction and pleasure. Within a span of 12 years‚ Sunfeast has well-established presence in almost all categories of biscuits and is also a key player in the pasta and instant noodles segments. Sunfeast Biscuits straddle all segments of the
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Study Realigning a successful health positioning with the demands of Indian consumers’ changing lifestyles Reference Code: CSCM0310 Publication Date: April 2010 DATAMONITOR VIEW Catalyst Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice brands over the last decade and examines
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Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to British biscuits • Ad campaign: G means Genius • 2013: first domestic FMCG brand to cross Rs. 5000 cr in retail
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first out (FIFO) method or Weighted Average Cost (WAC) method. Our group had chosen HUP SENG Industries BERHAD to support us in assignment. HUP SENG Industries BERHAD established in 1958‚ it had become the most quality biscuit manufacturing. Today‚ it is one of Malaysia’s leading biscuit manufacturing. Being responsible to consumer‚ this company rigorous in food safety and hygienic environment to ensure that all the products that they produce is safety and hygiene product. HUP SENG had spans over Asia
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