Parle G

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  • Topic: Parle-G, Bread, Vile Parle
  • Pages : 21 (5056 words )
  • Download(s) : 1907
  • Published : October 2, 2010
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PRODUCTION LAYOUT

Project on: Parle Glucose
(parle G)
Parle products

Submitted by: Kunal R. Doctor.
Email : kunalrulz@hotmail.com, kunal_doctor@yaho.co.in

Class: Fybms

Division: A

Roll. no.: 14

Submitted to: Prof. Parasuram

INDEX

• INTRODUCTION
• PARLE BISCUIT STORY
• THE STRENGHT OF BRAND
• THE QUALITY COMMITENT
• THE MARKETING STRENGTH
• THE CUSTOMER CONFIDENCE
• PARLE G - THE EVOLUTION!!!
• IMPORT - EXPORT
• VARIOUS UNIT OF COMPANY
• IMPORTANT PEOPLE’S OF THE COMPANY
• HIERARCHY OF PARLE PRODUCTS
• MANUFACTURING PROCESS FLOW CHART
• PROCESS LAYOUT ( FLOW )
• PROCESS LAYOUT ( DESCRIPTION )
• RAW MATERIAL
• INVENTORY
• SHIFTS
• WASTAGES
• LOOSE BOSCUITS
• STEPHEN MIXER
• ROTARY MOULD
• COOLING CONVYER
• LAMINATOR
• BISCUIT BAKING OVEN
• ROTARY CUTTER
• COUNTING UNIT
• SUGAR GRINDER
• MULTIPACK WRAPPING MACHINE
• POLYBAG
• TAPPING MACHINE
• PACKING MACHINE
• MACHINERY USED IN MAINTANCE OF MAJOR MACHINERY
• USE OF COST CUTTING MEASURES

Parle Glucose
Biscuits

[pic]

INTRODUCTION

A long time ago, when the British ruled India, a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time.

A decade later, in 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.

HOW PARLE FOUGHT TO MAKE BISCUIT AFFORDABLE TO ALL

Biscuits were very much a luxury food in India, when Parle began production in 1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands. However, during the Second World War, all domestic biscuit production was diverted to assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat in those days, made Parle decide to concentrate on the more popular brands, so that people could enjoy the price benefits.

Thankfully today, there's no dearth of ingredients and the demand for more premium brands is on the rise. That's why; they now have a wide range of biscuits and mouthwatering confectionaries to offer.

THE STRENGTH OF THE BRAND

Over the years, Parle has grown to become a multi-million US Dollar company. Many of the Parle products - biscuits or confectionaries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and Kismi, enjoy a strong imagery and appeal amongst consumers. Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great taste! And yet, we know that this reputation has been built, by constantly innovating and catering to new tastes. This can be seen by the success of new brands, such as, Hide & Seek, or the single twist wrapping of Mango bite.

In this way, by concentrating on consumer tastes and preferences and emphasizing Research & Development, the Parle brand grows from strength to strength.

THE QUALITY COMMITMENT

Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits....
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