Brittania Industry Project Report
BRITANNIA INDUSTRIES LTD. [pic]
SUBMITTED BY
AMIT SASMAL
ANAND MANDAL
CONCEPT OF BRITANNIA BISCUIT
Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits, but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the Roman chef Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper."
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store.
SECTOR SYNOPSIS:
The Britannia industry had started in Kolkata in 1892 with Rs.295
In 1939 (in the time of 2nd world war) the sales raise exponentially toRs.1627202.during 1944 the sales ramp up by more than 8 times to reach 1.36 corer. In 1978 public issue Indian share holding crossed 60%.
In 1983 sales crossed Rs.100 crores .
In 1994 volumes crossed 1 lakh tons of biscuits.
In 2004 company has crossed the sale of volume 3 lakh ton biscuit.
It achieved 40% of market share in the global market. so it has known as a market leader in the file of global market. In the industry the other
Players like PARLR, SUNFEAST ,ANMOL, SURYA FOOD[,PRIYAGOLD] have a great impact in the market. But Britannia has possessed the 2nd position in the world market.
Parle-G has achieved 1st position in the market with 69% market share in glucose biscuit and Britannia has only 24% market share.
SUBMITTED BY
AMIT SASMAL
ANAND MANDAL
CONCEPT OF BRITANNIA BISCUIT
Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits, but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the Roman chef Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper."
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store.
SECTOR SYNOPSIS:
The Britannia industry had started in Kolkata in 1892 with Rs.295
In 1939 (in the time of 2nd world war) the sales raise exponentially toRs.1627202.during 1944 the sales ramp up by more than 8 times to reach 1.36 corer. In 1978 public issue Indian share holding crossed 60%.
In 1983 sales crossed Rs.100 crores .
In 1994 volumes crossed 1 lakh tons of biscuits.
In 2004 company has crossed the sale of volume 3 lakh ton biscuit.
It achieved 40% of market share in the global market. so it has known as a market leader in the file of global market. In the industry the other
Players like PARLR, SUNFEAST ,ANMOL, SURYA FOOD[,PRIYAGOLD] have a great impact in the market. But Britannia has possessed the 2nd position in the world market.
Parle-G has achieved 1st position in the market with 69% market share in glucose biscuit and Britannia has only 24% market share.