BRITANNIA INDUSTRIES LTD.
CONCEPT OF BRITANNIA BISCUIT
Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on biscuits, but do they know how biscuits began?
The history of biscuits can be traced back to a recipe created by the Roman chef Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper."
The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and 'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store.
The Britannia industry had started in Kolkata in 1892 with Rs.295
In 1939 (in the time of 2nd world war) the sales raise exponentially toRs.1627202.during 1944 the sales ramp up by more than 8 times to reach 1.36 corer. In 1978 public issue Indian share holding crossed 60%.
In 1983 sales crossed Rs.100 crores .
In 1994 volumes crossed 1 lakh tons of biscuits.
In 2004 company has crossed the sale of volume 3 lakh ton biscuit.
It achieved 40% of market share in the global market. so it has known as a market leader in the file of global market. In the industry the other
Players like PARLR, SUNFEAST ,ANMOL, SURYA FOOD[,PRIYAGOLD] have a great impact in the market. But Britannia has possessed the 2nd position in the world market.
Parle-G has achieved 1st position in the market with 69% market share in glucose biscuit and Britannia has only 24% market share. Because parle –g biscuit is one of the oldest company in glucose biscuit and Britannia had come in this field in 1997.
MAJOR INDUSTRIY CONTRIBUTORS
Britannia’s competitors are Parle product ltd ,Priya Though Britannia is the oldest company in the Indian market but the company is facing tuff competition.
gold Sunfeast , and Anmol and also have some local companies
Britannia’s biggest competitor is parle company and also have some other world wide company as Bakeman’s 10%,smithkline 08%, Nutrie 04%,Kwality 04% Other’s 4% , but Parle has 30% of market share and the Britannia has 40% market share
Parle is biggest threats for Britannia.
( PROFILE The story of one of India's favorite brands reads almost like a fairy tale. Once upon a time,
in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today.
The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia's business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces.
In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further One of India’s best known brands and also one of the most admired Food Brands in the country.
• The Britannia...
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