britania
britannia - project report
CONTENTS
Acknowledgement
Preface
Executive Summary
Objective of the project
Research Methodology.
Literature Review
Company Profile
Trade Profile
Marketing Plan
Management Hierarchy
Comparison with other business
Govt. policies related to business
About the topic (Market Potential)
Findings And Analysis
Limitation
Summary/conclusion
Suggestions/Recommendations
Bibliography
Annexure
Word of Thanks
PREFACE
To start any business the success entirely depends on the marketing researchdone about the particular and the consumer attitude towards the product.Marketing research plays a vital role in a business to make it success.We have tried to put our best effort to complete this task on the basis of skill thatwe have achieved during our studies in the institute.We have tried to put our maximum effort to get the accurate statistical data.However we would appreciate if any mistakes are brought to us by the reader.
EXECUTIVE SUMMARY
After going thick on the things, now time is to make a complete picture. Whilemaking a product a SKU (stock keeping unit) of the shop retailers think about theGMROI (gross margin return on investment) and they promote the brand whichprovides them highest. They expect return in the form of profit margin, companyschemes, window display and reference of the shop. Among these, companyschemes make the difference and are the highest sources of motivation after profit margin. Retailing demands a constant push from the company.Marketer needs to use advertising and brand building strategies to address thediscerning buyers and retail push to in different buyers. The manufacturer shouldunderstand consumer behavior because retailers can’t help quality and price. It isonly up to manufacturers to deliver what consumer wants. I need to stress on itbecause 58% retailers said that it is demand why they sell Britannia. 61% agreethat at retail shop it is brand popularity, which determine the purchase of
CONTENTS
Acknowledgement
Preface
Executive Summary
Objective of the project
Research Methodology.
Literature Review
Company Profile
Trade Profile
Marketing Plan
Management Hierarchy
Comparison with other business
Govt. policies related to business
About the topic (Market Potential)
Findings And Analysis
Limitation
Summary/conclusion
Suggestions/Recommendations
Bibliography
Annexure
Word of Thanks
PREFACE
To start any business the success entirely depends on the marketing researchdone about the particular and the consumer attitude towards the product.Marketing research plays a vital role in a business to make it success.We have tried to put our best effort to complete this task on the basis of skill thatwe have achieved during our studies in the institute.We have tried to put our maximum effort to get the accurate statistical data.However we would appreciate if any mistakes are brought to us by the reader.
EXECUTIVE SUMMARY
After going thick on the things, now time is to make a complete picture. Whilemaking a product a SKU (stock keeping unit) of the shop retailers think about theGMROI (gross margin return on investment) and they promote the brand whichprovides them highest. They expect return in the form of profit margin, companyschemes, window display and reference of the shop. Among these, companyschemes make the difference and are the highest sources of motivation after profit margin. Retailing demands a constant push from the company.Marketer needs to use advertising and brand building strategies to address thediscerning buyers and retail push to in different buyers. The manufacturer shouldunderstand consumer behavior because retailers can’t help quality and price. It isonly up to manufacturers to deliver what consumer wants. I need to stress on itbecause 58% retailers said that it is demand why they sell Britannia. 61% agreethat at retail shop it is brand popularity, which determine the purchase of