Parle India Ltd
In 1929, by Sri Mohan Lal Dayal, PARLE founded at Bombay. Then Sri Narottam Chouhan added confectionary plants inside PARLE. PARLE has big oven in ASIA. Daley production is 200 Ton.
Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
Available Anywhere
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parle’s sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.
PRODUCTS
BISCUITS 1. PARLE-G 2. KRACK JACK 3. MONACO 4. KREAMS 5. HIDE &SEEK 6. HIDE &SEEK BOURBON 7. HIDE &SEEK MILANO 8. PARLE MARIE 9. PARLE ACTIFIT DIGESTIVE MARIE 10. MILK SHAKTI 11. NIMKIN 12. 20-20 COOKIES 13. GOLDEN ARCS 14. FESTO
Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even to the remotest villages of India, the company has definitely come a very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to the consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.
Available Anywhere
Today, the great strength of Parle Products is the extremely widespread distribution network. Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. It has taken years to create this extensive network. Parle’s sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outlets.
PRODUCTS
BISCUITS 1. PARLE-G 2. KRACK JACK 3. MONACO 4. KREAMS 5. HIDE &SEEK 6. HIDE &SEEK BOURBON 7. HIDE &SEEK MILANO 8. PARLE MARIE 9. PARLE ACTIFIT DIGESTIVE MARIE 10. MILK SHAKTI 11. NIMKIN 12. 20-20 COOKIES 13. GOLDEN ARCS 14. FESTO