Parle G
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Parle-G
From Wikipedia, the free encyclopedia
Parle-G biscuit
Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.[1]
Contents
[hide] * 1 History * 2 Marketing * 3 References * 4 External links
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History[edit source | editbeta]
Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".
In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales.[3]
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Marketing[edit source | editbeta]
Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. Now it is available in plastic wrapping. Design of packing is same as earlier. When company change the packing of Parle-G from wax paper to plastic, they make a ad of putting of Parle-G in fish tank. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India.
As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.[4]
The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A
Parle-G
From Wikipedia, the free encyclopedia
Parle-G biscuit
Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.[1]
Contents
[hide] * 1 History * 2 Marketing * 3 References * 4 External links
-------------------------------------------------
History[edit source | editbeta]
Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".
In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales.[3]
-------------------------------------------------
Marketing[edit source | editbeta]
Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. Now it is available in plastic wrapping. Design of packing is same as earlier. When company change the packing of Parle-G from wax paper to plastic, they make a ad of putting of Parle-G in fish tank. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India.
As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.[4]
The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A