The Art of Storytelling for Marketers using adapted version of BCG Matrix The 3 essentials‚ experts never disclose about Storytelling The Art of Storytelling for Marketers using adapted version of BCG Matrix Jasleen Kaur Gumber The Art of Storytelling for Marketers using adapted 2015 version of BCG Matrix Introduction- Story‚ Storytelling and Their Elements Contents- Assumptions‚ Anagnorisis and the Success Matrix Over the last few decades‚ Marketers have started utilizing the art of Storytelling
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3.1 Product strategies with the regard to BCG-Model and the Ansoff-Matrix This section of the report deals with the product strategy and aims to assess the application of the BCG-Model and the Ansoff-Matrix to the Red Bull Company in the provided case study. In the first part of the section we will briefly touch upon the product strategy to highlight its critical importance as it is a key marketing decision area‚ being one of the elements of the marketing mix. Another significant matter that will
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Understanding the value of Creativity in Advertising Creativity is thinking new things. Innovation is doing new things." (Theodore Levitt) In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process‚ advertisers find it even more difficult and challenging to break through the clutter of competing advertisement. The advertising industry has experienced dynamic changes over the last several decades. The changes
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AN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY K. Kumaresh1 and S.Praveena2 Research Scholar‚ Department of ARM‚ TamilNadu Agricultural University‚ Coimbatore Email: 1kumaresh.tnau@gmail.com‚ 2sspriyamba@gmail.com ABSTRACT India is the third largest mobile network in the world after China and USA. Indian mobile market is one of the fastest growing market. India has seen rapid increase in the number of players which caused the tariff rates to hit an all
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CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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meaning of terms. P5:Explain the effect of terms. Task Using the Vodafone contract prepare a briefing sheet describing how statutes affect contractual terms. You should include the following: A description of express terms A description of implied terms Identify and describe the statutes and regulations affecting contractual terms (Remember to illustrate your answer with examples of cases) and make reference to your Vodafone contact for examples Terms of standard form contracts As businesses
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who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my 5 ACKNOWLEDGEMENT Contents What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History
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The BOSTON CONSULTING GROUP (BCG) and his team in 1970‚ evaluated SBUs with respect to two dimensions‚ namely - Business growth rate‚ i.e.‚ how rapidly is the entire industry increasing‚ and - Market share‚ showing whether a business unit has larger or smaller share than its competitors. The combinations of Growth and Share provide four categories of SBUs for a Corporate portfolio. The BCG Matrix The BCG Growth-Share Matrix‚ 1970 Analysis of the BCG Matrix The combinations of
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product portfolio in which we rank our product or we can say that where our products are stands in the market. We’ve three Matrices under this tab. 1. BCG Matrix (Boston Contingency Group) 2. GE Matrix (General Electric) 3. Product/Market Growth Matrix BCG Matrix It is what how we maintain or analyze our product. Here’s the matrix. BCG Matrix Explanation If the industry is growing and your share is low‚ you’requestion mark (?). What are you doing? You need toimprove. Like Snakes industry
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JUST NOTICIBLE DIFFERENCE The tool of ’Just noticeable difference (JND) can be used to advantage. Brand identity changes can happen for many reasons. In most recent cases‚ particularly Axis Bank and Vodafone‚ the identity change was all about a need for a new name to replace the old. In the first case‚ it was a statutory imperative and in the second‚ it was due to a change of ownership pattern. The key need is‚ however‚ to convey that the change is but a name change alone. Nothing else has changed
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