Hrm Ppt
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UNIVERSITY OF MUMBAI’S ALKESH DINESH MODY INSTITUTE FOR FINANCIAL & MANAGEMENT STUDIES
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NAME OF THE STUDENT AHSAN KHAN AJAY DHUTAWALE ARUN IYER ANAS KHAN VIKAS GUPTA VIVEK KAMBLE
ROLL NOS 45 11 28 48 25 39
SYBMS SEM II
SIGNATURES
Submitted to :- Prof. Anita Boabade Mam
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Topic : -
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I would like to express my special thanks of gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my
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ACKNOWLEDGEMENT
Contents
What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History of Amul Reasons for Success GCMMF – Over View Facts Amul - Business Model SWOT Analysis Customer Based Market Segmentation Industry Based Market Segmentation
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Contd…….
Advertisements Mix… Product for every one Product Mix of Amul Amul - Product Diversification The 3 C’s… Amul – BCG Matrix Amul – Product Portfolio What more can Amul do? Benefits Limitations Conclusion Bibliography
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What Is BCG Matrix?
BOSTON CONSULTING GROUP (BCG)
MATRIX is developed by “BRUCE HENDERSON “of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s.
According to this technique, businesses or
products are classified as low or high performers depending upon their market growth rate and relative market share.
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THE BCG GROWTH-SHARE MATRIX
It is a portfolio planning model which is based on
the observation that a company’s business units can be classified in to four categories: Stars Question marks Cash cows Dogs
It is based on the combination of market growth and
market share
UNIVERSITY OF MUMBAI’S ALKESH DINESH MODY INSTITUTE FOR FINANCIAL & MANAGEMENT STUDIES
2
NAME OF THE STUDENT AHSAN KHAN AJAY DHUTAWALE ARUN IYER ANAS KHAN VIKAS GUPTA VIVEK KAMBLE
ROLL NOS 45 11 28 48 25 39
SYBMS SEM II
SIGNATURES
Submitted to :- Prof. Anita Boabade Mam
3
Topic : -
4
I would like to express my special thanks of gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a lot in finishing this project within the limited time. I have made this project not only for marks but to also increase my
5
ACKNOWLEDGEMENT
Contents
What is BCG Matrix? The BCG growth- share matrix STARS CASH COWS DOGS QUESTION MARKS History of Amul Reasons for Success GCMMF – Over View Facts Amul - Business Model SWOT Analysis Customer Based Market Segmentation Industry Based Market Segmentation
6
Contd…….
Advertisements Mix… Product for every one Product Mix of Amul Amul - Product Diversification The 3 C’s… Amul – BCG Matrix Amul – Product Portfolio What more can Amul do? Benefits Limitations Conclusion Bibliography
7
What Is BCG Matrix?
BOSTON CONSULTING GROUP (BCG)
MATRIX is developed by “BRUCE HENDERSON “of the BOSTON CONSULTING GROUP IN THE EARLY 1970’s.
According to this technique, businesses or
products are classified as low or high performers depending upon their market growth rate and relative market share.
8
9
THE BCG GROWTH-SHARE MATRIX
It is a portfolio planning model which is based on
the observation that a company’s business units can be classified in to four categories: Stars Question marks Cash cows Dogs
It is based on the combination of market growth and
market share