RCOM is India’s third largest telecom operator‚ after Bharti Airtel and Vodafone. it is a subsidiary of the Reliance Group established in 2004 with Mr. Anil Ambani being the President and Vinod Sawhny being the CEO. It is a publicly listed company with Reliance ADAG holding 67% ownership while the rest is owned by the public. The market share of reliance as a whole is 13.23% and it stands 4th with Airtel‚ Vodafone & Idea being the top 3. The Telecom Sector witnessed a decline
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About the company Sunil Bharti Mittal founded the Bharti Group. Bharti Airtel Limited is a leading Telecommunications Company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi‚ the company ranks amongst the top 5 mobile service providers Globally in terms of subscribers. In India‚ the company’s product offerings include 2G‚ 3G And 4G services‚ fixed line‚ high speed broadband through DSL‚ IPTV‚ DTH‚ enterprise Services including national & international long distance
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Croxton‚ K L‚(2002) “International Journal of Logistics Management”‚ The; Volume: 13 Issue: 2 Lonsdale‚ C‚ (2013)‚”SP&SM Lectures Notes Week 1 to Week 10”‚ University of Birmingham Business School Lonsdale‚ C‚ (2013)‚ “SP&SM Lectures Case Studies‚ Vodafone‚ Novartis‚ Rushmore University Hospital Trust” University of Birmingham Business School. Lonsdale‚ C.‚ & Watson‚ G. (2005). The internal client relationship‚ demand management and value for money: a conceptual model. journal of Purchasing and Supply
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TRANSCOM FOOD LIMITED Transcom group started its journey in 1885 through tea plantations. This diversified business house now has interests in many segments in the industrial and service sectors in Bangladesh. Some of the brands managed by the group include: Pepsi‚ 7-Up‚ Mirinda‚ KFC‚ Pizza Hut‚ Phillips N.V‚ Whirlpool‚ Maybeline‚ Garnier‚ Heinz‚ Frito-Lay‚ Lindt‚ Servier‚ Novo-Nordisk. Other aspects of the business include: Pharmaceuticals (Eskayef Bangladesh Ltd. www.skfbd.com) Newspapers (Prothom
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Mobile Telecommunication The mobile telecommunications market is booming. Mobile phones are now seen as necessities rather than luxuries and market penetration (the percentage of the population owning mobile phones) is very high and growing. A recent report put market penetration in the western EU as a whole at 90 per cent in 2004 and predicted that this will rise to 100 per cent by 2007. In some European countries (including the UK) penetration is in excess of 100 per cent as individuals have
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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Reliance‚ Vodafone & BSNL‚ who are “the Big 4” have 74% market share Growth is expected to continue and even accelerate‚ reaching a projected 496 mn mobile subs by 2010. Fixed vs. Mobile PORTER FIVE ANALYSIS : Threat from New Entrants Supply Side Economies Of Scale • declining ARPU • Infrastructure tenancy costs • Other FC like BPO Demand Side Benefits • Brand pull exists to some extent for brands like airtel /idea/ Vodafone Customer
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Switzerland‚ Japan and the USA launched the first cellular networks which meant that any mobile phone connected to that network could communicate with each other. Now‚ nearly all countries are connected to at least one network‚ such as O2‚ Orange or Vodafone. This means that two mobile phones‚ for example one in the UK and one in Hong Kong‚ can wirelessly communicate with each other by sending and receivingAre mobile phones a blessing or a curse? Mobile phones can either be a blessing or a curse;
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GROUND REALITIES Sports Marketing:Changing the Game Nitin Singh* Do you remember the “eat cricket‚ sleep cricket‚ drink only Coca Cola” campaign? Of course you do. India is a cricket crazy nation‚ and we take sports very seriously. By cleverly aligning itself with the sport and the cricketing hysteria‚ Coke had pulled off a marketing coup. Sports marketing is gaining momentum in India and globally. It refers to how companies leverage the emotional attachment of people to teams‚ sporting heroes
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313 billion (2010)[1] | Profit | $2.079 billion (2010)[1] | Total assets | $15.527 billion (2010)[1] | Total equity | $9.491 billion (2010)[1] | Employees | 22‚858 (June 2011)[1] | Parent | Bharti Enterprises (63.45%) SingTel (32.15%) Vodafone (4.4%) | Subsidiaries | Airtel Africa Airtel Digital TV | Website | airtel.in | Bharti Airtel Limited (NSE: BHARTIARTL‚ BSE: 532454)‚ commonly known as Airtel‚ is an Indian telecommunications company that operates in 20 countries across South
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