Art Of Storytelling
The Art of Storytelling for Marketers using adapted version of BCG
Matrix
The 3 essentials, experts never disclose about
Storytelling
The Art of
Storytelling for
Marketers using adapted version of
BCG Matrix
Jasleen Kaur Gumber
The Art of Storytelling for Marketers using adapted 2015 version of BCG Matrix
Introduction- Story, Storytelling and Their Elements
Contents- Assumptions, Anagnorisis and the Success Matrix
Over the last few decades, Marketers have started utilizing the art of Storytelling to create their brands and bring out in the market and to customers, their Brand Promise and Product communication. This paper will deal with the Objective and Outcome setting from the
Storytelling exercise. This paper will also deal with a few overlooked yet extremely essential assumptions we make during the storytelling process.
Story is a narration of real or fictional event(s) with characters which are weaved in a plot. A story can be both concluding and open-ended depending upon the objective of the story teller.
Storytelling is getting the story in action through words, visuals, or/ and sound. It has matured like an art over the years.
Storytelling has three elements to it and before any story is even told we make the below assumptions without even realizing. There is no such problem but the thing to be kept in mind is do confirm if the story you want to float out in the market does comply to these.
Elements
Assumptions
Story
Story has a point of view
Storyteller
Storyteller has an Objective
Audience
Audience has ability to understand the story
Once these assumptions fall in place with the storytelling strategy of the brand, the brand can be at least taken with surety to be going in the right direction with the objective setting bit of the story telling strategy. The underlying objective of every digital storytelling is Anagnorisis.
Anagnorisis is a Greek word that is used in relation to theatre performances and stands for the moment in the play when a
Matrix
The 3 essentials, experts never disclose about
Storytelling
The Art of
Storytelling for
Marketers using adapted version of
BCG Matrix
Jasleen Kaur Gumber
The Art of Storytelling for Marketers using adapted 2015 version of BCG Matrix
Introduction- Story, Storytelling and Their Elements
Contents- Assumptions, Anagnorisis and the Success Matrix
Over the last few decades, Marketers have started utilizing the art of Storytelling to create their brands and bring out in the market and to customers, their Brand Promise and Product communication. This paper will deal with the Objective and Outcome setting from the
Storytelling exercise. This paper will also deal with a few overlooked yet extremely essential assumptions we make during the storytelling process.
Story is a narration of real or fictional event(s) with characters which are weaved in a plot. A story can be both concluding and open-ended depending upon the objective of the story teller.
Storytelling is getting the story in action through words, visuals, or/ and sound. It has matured like an art over the years.
Storytelling has three elements to it and before any story is even told we make the below assumptions without even realizing. There is no such problem but the thing to be kept in mind is do confirm if the story you want to float out in the market does comply to these.
Elements
Assumptions
Story
Story has a point of view
Storyteller
Storyteller has an Objective
Audience
Audience has ability to understand the story
Once these assumptions fall in place with the storytelling strategy of the brand, the brand can be at least taken with surety to be going in the right direction with the objective setting bit of the story telling strategy. The underlying objective of every digital storytelling is Anagnorisis.
Anagnorisis is a Greek word that is used in relation to theatre performances and stands for the moment in the play when a