Strength High High Medium Low Medium Low The GE / McKinsey matrix is similar to the BCG growth-share matrix in that it maps strategic business units on a grid of the industry and the SBU’s position in the industry. The GE matrix however‚ attempts to improve upon the BCG matrix in the following two ways: The GE matrix generalizes the axes as "Industry Attractiveness" and "Business Unit Strength" whereas the BCG matrix uses the market growth rate as a proxy for industry attractiveness and relative
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brand in Bangladesh. It provides a wide range of markets with various products and services. It operates various sectors and one of them being Square Toiletries Limited. The Boston Consulting Group Approach (BCG Matrix) is the method by which a company identifies what makes up their portfolio. BCG Matrix helps to process the portfolio and analyze its product’s attractiveness. The company can then decide whether to refrain from or invest into the product or brand. In this case‚ Square Toiletries Limited
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250 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%‚ Indian telecom industry has the highest growth rate in the world. And in this context whenever we talk of mobile telephony‚ Vodafone as a brand must be taken in to account. Nowadays there is lot of competition between different telecom operators who in order to add more subscriber base to the existing figures comes out with attractive customer schemes and virtually there is a
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Three cells 7. Which of these is the type of Games: a. Simultaneous Games b. Sequential Games c. Repeated Games d. All of the above 8. SBU stands fora. Simple Basic Unit b. Strategic Basic Unit c. Strategic Business Unit d. Speed Business Unit 9. The BCG matrix is known as: a. Growth share matrix b. Directional policy matrix c. GE nine-cell matrix d. Space matrix 10. ______________ specifies sales revenues and selling distribution and marketing costs. a. Financial budget b. Sales budget c. Operating
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A study on data sales of airtel in rural market at Bharti Airtel Ltd‚ TVM A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET AT BHARTI AIRTEL LIMITED‚ TRIVANDRUM Submitted in partial fulfillment of the requirement for the award of degree of MASTER OF BUSINESS ADMINISTRAN Submitted by DILEEP A M MGT 0905259 Under the guidance of Faculty Guide Mrs. VEENA P K Faculty‚ IMK Alleppey Project Guide Mr. DIXEN ELIAS Zonal Sales Manager‚ Bharti Airtel Ltd‚ Trivandrum. INSTITUTE OF MANAGEMENT IN KERALA
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BRİEF Turkcell is one of the leader telecommunication company in Turkey. It was founded in February 1994. In 2011‚ Turkcell’s market share has reached 53%. Turkcell has 34.5 million subscribers as of March 31‚ 2012 and also‚ one of the three GSM operators in Europe which has achieved great success in terms of number of the subscribers. Süreyya CİLİV has worked as a CEO since January 9‚ 2007. The total number of employees of the Company is 11.183 in 2010 (operations and technical section 7.707
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INTRODUCTION The two reports are based on Honda’s entry onto the US. They are The BCG report‚ which was commissioned by the British government to investigate the decline of the British motorcycle industry‚ and the second report was recorded by Richard Pascale‚ which looked at Honda’s entry into the US Market. Honda is a Japan based company and is the world’s largest manufacturer of motorcycles as well as the world’s manufacturer of internal combustion engines (motor vehicles) producing more
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Introduction The purpose of this short report is to discuss the selective attention process and further to that discuss how it affects consumers. Every decision a consumer makes‚ whether to purchase or not‚ will be influenced by a number of factors. Consumers today experience a wide variety of messages (stimuli) from marketers across many different mediums. It is the consumers’ ability to decide whether to accept or reject which messages resonate with them according to their own needs‚ wants
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marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.. Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix. 10 marks (4 for Ansoff matrix +6 (Ansoff matrix : use and factors it considers – 1 mark‚ explanation - 2 for BCG matrix) marks‚ limitation -1 mark; BCG matrix : use - 1 mark‚ explanation including 4 types of SBU’s – 3 marks‚ limitations - 2 marks) Describe the approaches used to screen projects. (3 approaches - each 3
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interviewing a close family friend‚ Bao Nguyen. Bao is a Senior IT Support at one of the top school of engineer‚ Georgia Institute of Technology‚ the school he graduated from. He had 10+ years of experience working as an IT support for top company such as BCG (The Boston Consulting Group). Bao had a positive attitude and was a very helpful interviewee. Throughout the interview‚ Bao talked about his time during college and the experiences he learned that lead him choose IT Support as a career. College/Job
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