I – INTRODUCTION: Throughout the industry of fast-food‚ there were so many organisations which gained power and title for them‚ such as McDonald‚ Pizza Hut‚ Burger King‚ Pizza Domino‚ etc. In the list of these successful fast-food organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC
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Since its inception‚ training at Hamburger University has emphasized consistent restaurant operations procedures‚ service‚ quality and cleanliness. It has become the company’s center of excellence for McDonald’s operations training and leadership development. In 1961‚ Fred Turner‚ McDonald’s former senior chairman and Ray Kroc’s first grillman‚ founded Hamburger University in the basement of a McDonald’s restaurant in Elk Grove Village‚ Illinois. February 24‚ 1961‚ Hamburger University ’s first
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strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality‚ price‚ services‚ interior‚ etc… We got the questionnaires filled by 28 people from our population. They found the
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(5): The government has recently tightened food safety regulations on food manufacturers. These new regulations have caused the frozen food industry to readjust many of its policies and procedures. Adapting to the new regulations costs the industry time and money. BOX 2- Energy Industry (4): The energy industry includes electricity‚ petroleum‚ nuclear‚ and solar to name a few. Increases in energy costs directly affects the profits of the frozen food industry. Increases in energy costs also affects
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Why you should not eat at fast food restaurants INTRODUCTION How many of you eat fast food more than three times a week? Do you eat it because it tastes good? Do you eat it because it’s cheap or because it’s fast and convenient? Do you know where they get it from‚ or how they cook it or what they use to cook it? On the other hand‚ not all fast food joints are bad for you; the most important thing to keep in mind is to know what you are eating and making smart decisions. Do you ever wonder how
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I. Introduction The biggest fast food chain restaurant in the world is McDonald’s. This report will show the marketing strategies of McDonald’s‚ facing Burger King as one of its competitor. In this case‚ it also affects in McDonald’s success. There are some issues that make McDonald’s a good competitor achieving growth economic‚ advanced technologies and many more issues. McDonald’s also has been using two marketing strategies such as advertise and promotion . Besides that‚ McDonald’s
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“Marketing Framework of Mang Inasal Food Corporation: Basis for Proposed Filipino Themed Food Business Program” A Research paper Presented to the Faculty of the College of Business Management and Accountancy Pamantasan ng Lungsod ng Marikina In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration of Marketing Management BY: Rio Joyce F. Albitos John R. Borlado Francis Gio B. Dionisio
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3 Yum! Brands vs McDonalds in China 2 4 Main Brands 3 4.1 KFC 3 4.2 Pizza Hut 4 4.3 Taco Bell 6 4.4 Local Brands 7 5 Success Factors 10 5.1 Management 10 5.2 Globalization vs Localisation 10 5.3 Life Style and Leisure Restaurants 11 5.4 Employment 11 5.5 Partnerships 11 5.6 Distribution Network 12 5.7 Expansion & Competition 12 5.8 Local Brands 12 5.9 Past experience in Global Expansion 12 6 Concerns 12 7 References 14 8 Appendix 15 8.1
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Coral is a well-known fast food restaurant group in Hong Kong. It owns and operates fast food chains and restaurants including Cafe de Coral‚ The Spaghetti House‚ Ah Yee Leng Tong‚ etc. Cafe de Coral group is also recognized as the world largest Chinese fast food restaurants‚ its business has grown to operate over 580 separate stores across its brands all over Hong Kong‚ Mainland China‚ Southeast Asia‚ North America‚ etc. Since 1968 Cafe de Coral opened its first restaurant in Causeway Bay‚ Hong Kong
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Recommendation Benihana restaurants have been amassing great success for many years‚ however there are several recommendations that could create even more success and profitability for them. Benihana should consider expanding into high-end hotel chains while maintain management control. They should terminate the use of franchises as well as the idea of a fast food chain. Benihana also should avoid focusing on targeting the younger generation. In order to help improve the size of their customer
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