environmental force that played a large role in McDonald’s growth in China was local Chinese quick service restaurants where customers could buy local cuisines such as noodles and dumplings. Other pertinent environmental factors that McDonald’s was forced to address in China were the effects of the growing middle class and a more affluent population. This lead to other types of local and foreign restaurants attempts to capitalize on this growing wealth‚ generating further competition. The external environment
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3 Introduction and Background In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant‚ so they achieved the goal. Inspire of the fact that later they sold their business and their family
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moving consumer goods (FMCG‚ Fast Moving Consumer Goods or CPG‚ Consumer Package Goods)‚ refers to the rapid consumption of consumers‚ need to constantly repeat purchase of products‚ typically fast moving consumer goods‚ including cosmetic products‚ food and beverage and tobacco. CPG market is a typical mass consumer market‚ the market capacity. With the improvement of living standards‚ consumer demand preferences change faster‚ the product tends to fierce competition‚ this time‚ the enterprise
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meal in a restaurant (fast-food/formal dining)‚ used an ATM in a bank‚ spent your vacation at an amusement park or simply browsed through a mall‚ you have been exposed to McDonaldization. McDonaldization is "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world" (Ritzer‚ 1996‚ 1). Nearly every aspect of today ’s society has been affected by McDonaldization including the restaurant business
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ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development‚ achieve differentiation with
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SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas market Balance sheet position WEAKNESS Declining market share Weak product development Disgruntled franchisees Quality and taste of products Slowed revenue
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Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
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the business of poultry processing‚ restaurants and property holding. KFC Holdings is also engaged in operating hatchery‚ breeder farms‚ poultry retail and convenience food store chains. Products offered by the company include chicken‚ fresh buns‚ cakes‚ snacks‚ sauces‚ chicken rice meals and Freezer to Fryer products. The company‚ in addition engages into vegetable farming‚ sauce manufacturing plant‚ bakeries‚ and commissary. It maintains around 469 KFC restaurants in regions like Malaysia‚ Singapore
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and Various Supplementary services McDonalds Mcdonald’s is the leading quick serve restaurant in world with over 33000 restaurants. It started in Indian in 1996 and is famous as McD. Locally it is owned by its master franchise Hardcastle Restaurants Pvt. Ltd. (HRPL) in south and west India and JV partner Connaught Plaza Restaurants Pvt. Ltd. in North and East India (CPRL). McD currently has over 330 restaurants in all part of the India. McD has always offered brand value at affordable prices. Their
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growth. Industrial Analysis Industrial Trends visible in McDonald ’s When speaking about the trends visible in McDonald ’s‚ we can safely assume that they are quite similar to other major fast food restaurants. Firstly‚ McDonald ’s ’ segmentation strategies are quite similar to those of other fast food restaurants: 2 methods of segmentation that are observed are the Demographic and psychographic segmentation. Whe speaking about the Demographic segmentation‚ “McDonalds offers children a varity of options
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