"Burger King" Essays and Research Papers

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Burger King

Brief history about Burger king Burger King´s business dates back more than a half-century, having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami, Florida. The Whopper sandwich was introduced in 1957 and became an instant success, leading the founders to develop the "Burger King, HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King brand, which was...

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Burger King

| Burger King | | BA330 Marketing Communications | | Burger King | | BA330 Marketing Communications | grantham university October 4, 2012 Felix E Rivera grantham university October 4, 2012 Felix E Rivera 1. Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic? In our case study reading, Burger King uses the Facebook social network as their alternative digital media...

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Burger King

Burger King Beefs Up Global Operations Gregory Peavy Columbia Southern University Burger King is the world's largest flame- broiled fast food restaurant chain. The first Burger King was called” Insta Burger King” opened in 1954 in a Miami, Florida suburb. In 2009 burger king operated about 12,000 restaurants in all 50 states and in 74 countries and U. S. territories worldwide through a combination of company owned and franchised operations...

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burger king

Background According to Burger King’s 2012 Annual Report, Burger King Worldwide, Inc. (Burger King) is a Delaware corporation formed on April 2, 2012 and the indirect parent of Burger King Corporation, a Florida corporation that franchises and operates fast food hamburger restaurants, principally under the Burger King brand. The company is the world’s second largest fast food hamburger restaurant (FFHR) based on total number of restaurants. As of December 31, 2012, Burger King owned or franchised a...

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Burger-King

Burger King reinvents flame broiling The fast food chain is testing a new broiler designed to save time, energy, and money, and - some say - makes the Whopper taste better. Fortune's Matt Boyle reports. By Matthew Boyle, Fortune writer October 12 2007: 1:44 PM EDT NEW YORK (Fortune) -- At Burger King, flame broiling will never be the same again. After spending three years in development, the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs...

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Burger King

Burker king I would first talk a little bit of their history, so we can have an idea of how BK became well-known, first im going to start by illustrating when it first stated and then how they continue to expand. I would go ahead and focus on some of their main facts. Im going to begin by where it first began back in 1954, founded by two individuals, David Edgerton and James McLamore in Miami, Florida. In where by 1955, they introduce their famous whopper burger, which lead BK to become the home...

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Burger King

Case Study: Burger King Beefs Up By Janet Mosha Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers; whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a customer might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers, fries, shakes, and sodas;...

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Burger King

Information Burger King was founded in 1954 in Miami, Florida by James McLamore and David Edgerton. There are more than 11,000 globally in more than 60 countries. In 1957 the WHOPPER is their most famous menu item, and has been their signature item ever since. In 1958 the Burger King Corporation aired their first television campaign. Then in 1963 two restaurants opened in Puerto Rico for their very first international market. 1975 was the introduction of the “Drive-thru service” in the U.S. Burger King...

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Media Strategy Burger King

{Foreword} The following is Media Strategy for Burger King. The Media Strategy explains how messages are delivered to consumers. It involves identifying the characteristics of the target audience, who should receive messages, and defining the characteristics of the media. The analysis consists of the following sections, completed by the proceeding team member: • Communications Objectives: • Target Audience: • Recommended Media & Rationale: • Other Communications Tools to Be Used &...

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Burger King Creative Brief

 Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov, 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers, which are sold through more than 12,512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s, losing its second place within...

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