McDonald’s entry into India 3. Exhibit I: McDonald’s – Country – Entry Year 4. The Indian Market – Top 10 per cent of the busiest markets globally 5. Localization Strategy 6. McDonald’s JV in India 7. Initial Challenges – ‘Culturally Sensitive’ Food 8. Understanding Indian Customs and Culture 9. An Indianized Menu‚ Re-engineered operations and no beef burger 10. Competition – Major Competitors in India and Globally 11. McDonald’s – Quick Facts 12. Time line of McDonald’s in India 13. Pricing
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Business Strategies of Sonic‚ America’s Drive-in Sonic‚ a fast food restaurant chain headquartered in Oklahoma City‚ OK‚ is the largest drive-in restaurant chain in the nation. With more than 3500 stores across the nation averaging over a million dollars a year in sales per store‚ this corporation is one of the leaders in the fast food grouping of the restaurant industry. The success the Sonic Corporation enjoys is due largely to their unique style and the various ways they build value for
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established. They could expand these to baking facilities and still deliver their fresh bread daily using their existing transportation network. d. Consider test marketing a full service casual dining restaurant to capture their same customer
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GAC002 Assessment Event 4: Academic Reseacher Essay | The Fast Food Industry | | | Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Student’s Name: Alexandra Student ID: QING21632 Teacher: Lynken Ghose Due Date: August 27th 2012 Word Count: 1162 Word Count: 979 Question: Define the idea of “fast food”. How has fast food affected the food industry in China? Has it become a more prevalent or less prevalent
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The market sector is fast-food chains in which I would include companies such as McDonalds‚ Burger King‚ KFC‚ Dominos‚ Subway‚ ‘Fish and Chip’ outlets and ‘Chinese Food’ outlets. These companies generally offer a counter service (often supplemented by an eat-in area) in order to provide food quickly. You can use other companies if you wish if you explain how they are competing with McDonalds (for examples Nandos‚ Pizza Express‚ Starbucks). Expensive restaurants would not be appropriate for analysis
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chain of Canadian family restaurants. Key issues facing Swiss Chalet and family restaurants: I. Swiss Chalet has changed its slogan several times in the past decade; from 1980s- “Swiss Chalet‚ Okay!“ and five more times between then and 2008‚ in which they are current using the slogan “Always so good for so little.” In order for people to find a brand memorable‚ the slogan representing the company should remain simple and consistent. Not only that‚ but restaurants such as McDonalds‚ what
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McDonalds Corporation The world’s largest fast food chain serving hamburgers is McDonalds. McDonalds serves more than 58 million customers on a daily basis. McDonald’s restaurants worldwide are owned and operated by independent local men and women (McDonalds‚ 2010). McDonald’s is home to the Big Mac‚ Quarter Pounder‚ Chicken McNuggets‚ Egg McMuffin and of course to those world famous fries (McDonalds‚ 2010)‚ which are some of America’s favorite foods.
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McDonalds is the world’s leading food service retailer with more than 30‚000 restaurants in 118 countries serving 46 million customers each day. McDonalds is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which they do business. Serves the world some of its favorite foods - World Famous French Fries‚ Big Mac‚ Quarter Pounder
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1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain. Being a part of highly competitive
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Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared to other food items offered
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