CASE STUDY ON GOOGLE IN “CHINA” Introduction: This analysis on this case study was performed based on the information provided from the “Http://www.icmrindia.org/casestudies” on the topic “Google in China”. Abstract: Google China was founded in 2005 and was originally headed by Kai-Fu Lee‚ a former Microsoft executive and the founder in 1998 of Microsoft Research Asia. In 2005‚ a Chinese-language interface was developed for the google.com website. In Jan 2006‚
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FILL IN FORMAT: Case Analysis Shred Steps 1 & 2: Read the case. Take notes. Chinese language search engine launched in china in 2006 (pg.37) Company was private until 2004‚ Page and Brin decided to conduct a Dutch auction Dutch auction was designed to “democratize IPO share allocation and afford companies and early investors the best price”( pg. 40) Company 5‚680 employees were scattered throughout the world (pg. 41) 2005 positive cash flow of 3.45 billion (pg.41) Revenue of $6.14 billion
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like to work at Google? What’s your assessment of the company’s work environment? Ans: Google has a reputation for being a fun place to work‚ full of toys and intelligent people working on world-changing projects. To look at the company’s brightly coloured campus images‚ you could be forgiven for thinking that working at the company is all about ball pools‚ gourmet canteens and bumper bonuses. But what’s life really like inside the secretive search company? When we asked Google to discuss campus
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Katherine Carter Strategies and Policies Case Study 8 Internet Search and the Growth of Google In 1997 the domain name google.com was registered by two Stanford students name Sergey Bring and Larry Page. In 1998‚ it became a privately owned‚ incorporated company known as Google Inc. Within 6 years of its inception‚ Google acquired 75% of US web search market. Even the word “google”‚ became a verb in our society as one would say‚ “let’s google him!”. Google revolutionized the internet search industry
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Google Case Study 1. How is Google’s mission statement related to its business strategy? Google’s mission is to organize the world’s information and make it universally accessible and useful. Google’s business strategy is to operate on a simple and innovative business model of attracting internet users to its free search services and earning revenue from targeted advertising. As one can see from the above‚ the mission statement of Google has been to provide information to anyone who needs
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Google Case What were the key factors behind Google’s early success? The main key factor for Google’s early success was the creation of PageRank algorithm. Stanford graduate students Sergey Brin and Larry Page transformed the spam problem of all search engines into an opportunity by creating an algorithm that favored pages that were referenced by other pages rather than simply counting key words. The page’s importance was determined by counting its inbound links‚ weighting the links more heavily
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Google – Case Study I. General information II. History III. Company’s Strategy and Mission IV. Financial Analysis - Ratios V. SWOT Analysis VI. Recommendation GENERAL INFORMATION Google Corporation provides products and services that are internet-related and it’s originally based in America. It’s well known for its services that include web-searching‚ software‚ advertising and cloud computing. Almost all of the profits of the company come from the advertising sector and
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statement related to its business strategy? Answer Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world’s information universally accessible and useful"(mission statement). Google is an organization that always takes risk‚ because they really want to expand their market size so that it can reach the world. Google is a company that like investing in so many strange project
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March 21‚ 2012 GOOGLE CASE STUDY Google is well known to everyone. No matter if you are young or not so young‚ computer savvy or not‚ Google’s name will undoubtedly pop up in when discussing computers. Google continues to grow swiftly every day. It began in 1996 with the meeting of Larry Page and Sergey Brin at Stanford. Larry‚ who was 22 at the time had graduated from University of Michigan and was considering attending Stanford. Sergey‚ who was 21‚ was assigned the task of showing Larry around
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Google Case Analysis | MBA 569 | | 3/14/2013 In looking at the issue of whether or not Google’s “filter bubble” conflicts with one of their key corporate values of “don’t be evil‚” it is necessary to understand why the company is filtering search results and who is meant to ultimately benefit from the practice. As part of their strategy they promised to preserve the integrity of search results and to never manipulate the rankings to give their partners an unfair advantage or let somebody
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