Google
CASE STUDY ON GOOGLE IN “CHINA”
Introduction:
This analysis on this case study was performed based on the information provided from the “Http://www.icmrindia.org/casestudies” on the topic “Google in China”.
Abstract:
Google China was founded in 2005 and was originally headed by Kai-Fu Lee, a former Microsoft executive and the founder in 1998 of Microsoft Research Asia. In 2005, a Chinese-language interface was developed for the google.com website. In Jan 2006, Google launched its China-based google.cn search page with results subject to censorship by the Chinese government.
Market Share:
Google China serves a market of mainland Chinese Internet users that was estimated in July 2009 to number 338 million.This estimate is up from 45.8 million in June 2002, according to a survey report from the China Internet Network Information Center released on June 30, 2002.The competitors of Google China include Baidu.com and Soso.com, often called the "Google of China" because of its resemblance and similarity to Google.In August 2008, Google China launched a legal music download service, Google Music, to rival Baidu 's potentially illicit offering. In 2010, Google China had a market share in China of 29% according to Analysys International.By October 2012, that number was down to 5% share.
SWOT Analysis of “Google in China”:
Strengths -
As of 2009, Google employed 700 at Chines office
Earned $300 million in revenues and 1% of corporate revenue (2009) expanded the field of search engines
24% of Internet users in China were Google users.
Weaknesses -
To do business in China, one must pay tribute to the authority of the state.
Chinese Internet censorship continues unabated
Very strict Government policies put Google to see another day in China -- though more than a little bit chastened.
Opportunities -
If Google were to exist China, they would be missing out on the fastest growing economy
Loosing the Chines market
Introduction:
This analysis on this case study was performed based on the information provided from the “Http://www.icmrindia.org/casestudies” on the topic “Google in China”.
Abstract:
Google China was founded in 2005 and was originally headed by Kai-Fu Lee, a former Microsoft executive and the founder in 1998 of Microsoft Research Asia. In 2005, a Chinese-language interface was developed for the google.com website. In Jan 2006, Google launched its China-based google.cn search page with results subject to censorship by the Chinese government.
Market Share:
Google China serves a market of mainland Chinese Internet users that was estimated in July 2009 to number 338 million.This estimate is up from 45.8 million in June 2002, according to a survey report from the China Internet Network Information Center released on June 30, 2002.The competitors of Google China include Baidu.com and Soso.com, often called the "Google of China" because of its resemblance and similarity to Google.In August 2008, Google China launched a legal music download service, Google Music, to rival Baidu 's potentially illicit offering. In 2010, Google China had a market share in China of 29% according to Analysys International.By October 2012, that number was down to 5% share.
SWOT Analysis of “Google in China”:
Strengths -
As of 2009, Google employed 700 at Chines office
Earned $300 million in revenues and 1% of corporate revenue (2009) expanded the field of search engines
24% of Internet users in China were Google users.
Weaknesses -
To do business in China, one must pay tribute to the authority of the state.
Chinese Internet censorship continues unabated
Very strict Government policies put Google to see another day in China -- though more than a little bit chastened.
Opportunities -
If Google were to exist China, they would be missing out on the fastest growing economy
Loosing the Chines market
References: 1. http://www.slideshare.net/ryanleemoore/google-in-china-case-study 2. Sam Gustin (2010), http://www.dailyfinance.com/2010/07/09/google-learns-how-to-do-business-in-china/. 3. Zheng Yangpeng (2013) , http://www.chinadaily.com.cn/china 4. http://www.icmrindia.org/casestudies/