Preview

Google case study

Better Essays
Open Document
Open Document
2913 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Google case study
1. What’s it like to work at Google? What’s your assessment of the company’s work environment?
Ans: Google has a reputation for being a fun place to work, full of toys and intelligent people working on world-changing projects.
To look at the company’s brightly coloured campus images, you could be forgiven for thinking that working at the company is all about ball pools, gourmet canteens and bumper bonuses. But what's life really like inside the secretive search company?
When we asked Google to discuss campus life and daily routines for workers it declined; the majority of former employees are equally coy. However, we've spoken to people that have worked on campus, and trawled former employees' disclosures to uncover what it's actually like to work at the company with the "don’t be evil" mantra.

Party time?
Part of Google's image as an energetic company stems from almost college-like campuses where everything is laid on, with young employees and, indeed, founding staffers enjoying a riotous time, particularly in the early years. Founders Larry Page and Sergey Brin created an image of a hip company willing to work hard and play harder. Folklore includes tales of company ski trips, TGIF meetings and other junkets that became the stuff of legend.
Founders Larry Page and Sergey Brin created an image of a hip company willing to work hard and play harder
In his book, I'm Feeling Lucky, Douglas Edwards, Google’s 59th employee, described some of the debauched parties that staffers were expected, rather than invited, to attend – even at the expense of domestic unrest.
"When I let Kristen [his wife] know that Google required my presence on the slopes at Lake Tahoe for an employee-only bonding trip, what she heard was: 'Please stay at home with our three children while I head out with a bus-load of adrenaline-charged, hormone-drenched post-adolescents for three days of bacchanalian binge-drinking, substance abuse and room-key swapping.' She got it mostly right," he

You May Also Find These Documents Helpful

  • Good Essays

    Google’s culture is informal, self empowerment, involvement, and has an aversion to bureaucracy, unlike most companies that are run from the top down in a theory x model. Futhermore, Google believes that if they operate without the bureaucracy it will encourage their engineers to develop superior ideas and products at an industry leading rate. There are ten principles that Google’s owners developed, which are unique to the company’s management: Focus on the user at all costs. It is best to one thing really, really, really well. Fast is better than slow. Democracy works on the web. You don’t need to be at your desk to need an answer. You can make…

    • 801 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    unit 1 btec

    • 653 Words
    • 3 Pages

    It’s really the people that make Google the kind of company it is. We hire people who are smart and determined, and we favor ability over experience. Although Googlers share common goals and visions for the company, we hail from all walks of life and speak dozens of languages, reflecting the global audience that we serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot.…

    • 653 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Employees- employees are one of a company’s most important assets; a committed workforce helps a business to achieve its objectives and aims. Google has created a department called ‘People Operations’ (usually know as "Human Resources"), what they do is find employees, train them and keep them for the improvement of Google. This is basically bringing the world’s most inventive, original, imaginative, inspired and ingenious people to Google and building programs that help them flourish.…

    • 414 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Inside the Mind of Google

    • 1046 Words
    • 5 Pages

    The world’s most powerful Technology Company was co-founded by two Stanford University graduates in 1998. Both Larry Page and Sergey Brin, the Google guys, met while studying at Stanford University as PhD candidates. From the beginning Google’s mission statement was, “to organize the world's information and make it universally accessible and useful.” Google currently runs over one million servers and processes one billion search requests of user generated data every day. One of the most noticeable traits of Google is its rapid growth in recent years, which has triggered numerous acquisitions and partnerships that go beyond its search engine. Google offers online productivity software, social networking tools, web browser, photo organization and editing, and instant messaging applications.. Not only has Google managed to be a very successful company it has also managed to come on top as one of the best companies to work for. Google year after year comes in as one of the top 5 companies to work for on Fortune’s list of top 100 companies to work for. With perks like free food, free massages, free laundry service, and always-casual attire who wouldn’t want to work for Google? Google also leads the development of the Android mobile phone operating system and is currently one of the most visited sites in the world making it one of the most successful businesses of our time.…

    • 1046 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Google, a company that originally started out of someone’s garage, has gone on to change the way of life for many across the world. Google has become a way of living for so many until terms such as “Google it” has been coin, to represent the search engine able to deliver answers to any question within seconds. Even though Google is mostly known for it’s able to deliver answers within seconds, the company has expand it’s operation into many other tech exploration sectors. The company has recruited the best of the best from the nation’s top university to make up one the most successful workforce to date. By offering free food to employees, cool social lounges at work, not to mention sleep schedules; Google has the ability to attract the best of the best. In return, Google’s employees have taken the company to new highs and allowing Google to create constant growth.…

    • 1098 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Apple vs. Google

    • 8898 Words
    • 36 Pages

    Kehaulani Goo, Sara. “Building a 'Googley ' Workforce.” Washingtonpost.com. 21 Oct. 2006. 13 Apr. 2010. <http://www.washingtonpost.com/wpdyn/content/article/2006/10/20/AR2006102001461.html>.…

    • 8898 Words
    • 36 Pages
    Powerful Essays
  • Good Essays

    Google’s culture is informal, equal, involvement, and empowerment and it has an aversion to bureaucracy.…

    • 906 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Google

    • 2458 Words
    • 10 Pages

    Google is placed #1 on Fortune Magazine’s list of the hundred best places to work in 2007 and 2008 (Fortune). Positive employee relations have been important in the high-efficient operations within Google and boost lots of creative ideas through non-serious working hours as well. Google is a fun…

    • 2458 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    BRAZIL

    • 915 Words
    • 3 Pages

    Google has frequently topped the Fortune 100 list of "best companies to work for" and the company is known for their fun and unique workplace culture. I will be using the Expectancy Theory of Motivation for my theoretical framework to conduct an ideological analysis of the productivity of Google employees, as a result of Google's high employee engagement and incredible corporate environment. I will analyze interviews/articles about Google's HR team (a team titled "People Operations") and videos that exhibit a day in the life of Google employees such as "The Google Life". Employee engagement is very important to an organization because engaged workers increase profitability, are less likely to leave an employer and they are more likely to be motivated and advance their careers (Christensen, 2013).…

    • 915 Words
    • 3 Pages
    Better Essays
  • Good Essays

    Fortune 100 Companies

    • 874 Words
    • 4 Pages

    Google ranks at number one on the 2012 FORTUNE Magazine’s ‘Top 100 Companies to Work For’. “Last year, the revenue increased 33%, Google and gave employees an 11% pay hike.” (Fortune Magazine, 2012). Google employees are devotedly nicknamed Googlers. “At Google, change and inspiration keep our projects improving and changing. Our organization comes from our Googlers; smart and astonishing people who promote an atmosphere of cooperation and enjoyment.” (About Google, 2012) Google provides their employees “a great environment to provide both as an individual and as a part of the team. Even with the large size and growth of the company, people who work here still feel like they matter and that there are people who actually care for you. (About Google, 2012) Steiner’s social combination theory is apparent in the motivational style of Google’s employees due to the management that focuses on the group, rather than productivity and individual. (Losh, 2012)…

    • 874 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Google Management

    • 2240 Words
    • 9 Pages

    Google began as a research project in January 1996 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University, California. They hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques, which essentially ranked results according to the number of times the search term appeared on a page. Originally the search engine used the Stanford University website with the domain google.stanford.edu. Google is now an American Public Corporation specializing in Internet searching and online advertising. The domain google.com was registered on September 14, 1997, and the company was incorporated as Google Inc. on September 7, 1998 at a friend's garage in Menlo Park, California. The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics in 1999. The company has remained at this location ever since, and the complex has since become known as the ‘Googleplex.' In 2006, Google bought the property from SGI for 319 million (Olsen, Google). Google's competitive advantage has been built upon two decisive factors: its innovative technology, and its simplicity. It led in the United States with 47.3% of Web searches in the month of May compared with Yahoo at 20.9% and MSN at 13.6%. Google's management techniques have proven to be fruitful. One of their "10 Golden Rules" -Google's compilation of ten rules which help motivate their employees - is place employee's in the same or even different departments in close quarters to allow them to communicate, which in turn, makes coordination extremely efficient. Google runs a unique and exceptional work atmosphere, from its constant technological advances to its friendly work environment; Google's future…

    • 2240 Words
    • 9 Pages
    Better Essays
  • Better Essays

    The Rise of Google

    • 1772 Words
    • 5 Pages

    Eadicicco, L. (2014). This story about Larry Page in college perfectly shows why he’s the right person to lead google. Retrieved October 15, 2014, from http://www.businessinsider.com/larry-page-young-2014-7…

    • 1772 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Reading the case study “Google’s HR Dilemma” by Mridu Verma, we have gained some knowledge about Google’s success story.…

    • 1893 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Google's Strategy in 2011

    • 3677 Words
    • 15 Pages

    Google focuses on the end user and all else seems to follow. In our minds, the most important factor is that there is always more information out there. This is what keeps hope alive. Google has grown in a very gradual manner that serves as a strong foundation for years to come. Google was able to grow during the recession in 2009. Google is able to operate on a relatively low operating cost while at the same time, using state of the art technology. It is important that Google uphold its corporate philosophy guidelines. Steering away from these guidelines will result in a diminished brand image and is everything but acceptable. Google must also treat its employees, its most valuable resource, in a manner that induces productivity. Without the knowledge that rests in the minds of these employees Google would…

    • 3677 Words
    • 15 Pages
    Better Essays
  • Good Essays

    google case study

    • 631 Words
    • 3 Pages

    As a global corporate citizen, Google has always tried hard to be one of the “Good Guys” in the corporate world, underneath a touchy-feely work environment. Basically Google hires great people and expect a lot from them in return. They also try to create an environment where people can prosper and grow. They treat their people with justice and respect; share and welcome ideas openly.…

    • 631 Words
    • 3 Pages
    Good Essays

Related Topics