| THE Google IPO | Understanding IPO Pricing Alternatives | MF Case 5 Group 9: | Angela 1113809238 | Jason 1113809011 | Jeff 1113809018 | Simon 1113809237 | 3/11/2012 | | Table of Contents 1 Google versus Baidu (Dutch Auction vs. Book Building) 1 2 Alternative IPO pricing methods 2 2.1 Book Building 2 2.1.1 Hallmarks of book building: 2 2.1.2 Green Shoe Option 2 Dutch auction 6 2.1.3 Sealed-bid price-discriminatory auction 6 2.1.4 Sealed-bid uniform-price auction
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1. The communication process done by Agilent Technologies in terms of dealing with downsizing is remarkable for me. In my own opinion‚ they have done exemplary job in dealing with downsizing. They have created a good way of communicating to its employees. It tried to utilize every medium possible to disseminate information regarding the upcoming layoff of employees. Agilent Technologies used an open style of communication in their office to make the employees aware of what is bound to happen. The
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Google: Case Digest What is the nature of network effects in paid search markets? Do you expect Google to sustain its present domination in this market? The paid search market is a two-sided market where the advertisers form the “money” side and the end users who are searching the information form the “subsidy” side. The paid search listings are essentially “context” based advertisements that appear either adjacent to the search results or are interspersed with the search results. Advertisers
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The Beating of Rodney King The Beating of Rodney King Throughout police history in the United States and around the world there have been numerous incidents of reported police brutality and other forms of corruption including taking bribes‚ theft‚ sexual deviance‚ and many more. In our present time corruption has decreased significantly from what it once was decades ago but still exists. One of the most publicized cases of police brutality‚ if not the most‚ was the beating of Rodney King. Most
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Country Experience: France‚ Germany‚ Japan Background Founded on September 4 . 1998‚ Google quickly revolutionized the search engine and the Internet alike. Within two years of starting operations Google had become the largest single search engine in the world and began to dominate the market. As the World Wide Web (web) grew in popularity and became more and more a part of everyone’s daily life‚ Google too grew in popularity “because it could provide simple‚ fast‚ and relevant search results”
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It falls under the strategic group category of focused differentiator. External Analysis 1 Porter’s five forces 1 Bargaining Power of Suppliers The buying power of the suppliers is weak as Google can easily find alternative suppliers for their equipment like servers & data centres. 2 Bargaining Power of Buyers The buying power of the buyers is strong as they have low switching cost to other rivals or to other forms of advertising like newspaper or television. 3 Threat of substitutes
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affect its ability to serve its customers‚ company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors and publics. Competitors form a part of the organisation’s micro-environment by having a direct effect on its market position. The following key groups can be identified: Customers: Customers are an essential part of an organisation’s micro-environment. In a commercial environment‚ there is no business without customers. An organisation should use an appropriate information gathering
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STRATEGIC PLANNING Google Have you ever searched the Internet for games‚ research for your report‚ information on the newest technological advances? Chances are you “googled” the information. Google is the world’s largest search engine. It allows users to search over eight billion websites in more than 35 languages with an audience base of more than 380 million people. Google generates revenue from advertisers who pay a fee for placing their ads on the website. The ads are targeted
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Heather Rajski English 093-A5B Argument/Persuasive Essay Draft #1 10-31-2012 "Beating the Statistics" Statistics show eighty-five percent of youth in prison‚ seventy-one percent of high school dropouts‚ ninety percent of homeless and runaway children have an absent father. Fatherless children and youth exhibit higher levels of: depression and suicide‚ delinquency and teen pregnancy‚ behavioral problems‚ illicit and licit substance abuse‚ diminished self-concepts‚ and
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therefore Baidu must spend significant energy and resources on user education. 2. Traffic Acquisition a. Baidu has been able to acquire traffic for remarkably little between 2004 and 2007. However‚ if current trends continue‚ they will soon lose their advantage in total user acquisition (TOC). 3. R&D a. Familiarity with the Chinese market and Chinese culture‚ along with a search platform based on 2-byte technology‚ gives Baidu a significant competitive advantage. B A I D U |7 BAIDU 4. Marketing
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