Google Case Study

Topics: Google, Google Earth, Sergey Brin Pages: 3 (984 words) Published: April 3, 2012
March 21, 2012
Google is well known to everyone. No matter if you are young or not so young, computer savvy or not, Google’s name will undoubtedly pop up in when discussing computers. Google continues to grow swiftly every day. It began in 1996 with the meeting of Larry Page and Sergey Brin at Stanford. Larry, who was 22 at the time had graduated from University of Michigan and was considering attending Stanford. Sergey, who was 21, was assigned the task of showing Larry around and although it has been said that they failed to agree on most everything they became firm friends. Larry and Sergey who were both computer science grad students found they had much in common and started developing a search engine named BackRub. After about a year this search engine was renamed Google. Their mission was to manage an endless amount of material on the web. They didn’t incorporate Google until August of 1998 after Andy Bechtolsheim invested $100,000 in a company that was yet to exist. They realized the volume of what they held in their hands and immediately incorporated Google Inc. Although they possessed great knowledge, investors were not impressed so their struggle for financial support began. They managed to raise one million dollars in capital from family and friends but still operated Google on a shoestring budget. Google, Inc. first headquarters was in a garage owned by a friend, with four employees and a server made from discount computer parts.

Google still focuses on the 10 core principles they developed at their beginning to guide their actions. 1.Focus on the user and all else will follow.
2.It’s best to do one thing really, really well.
3.Fast is better than slow.
4.Democracy on the web works.
5.You don’t need to be at your desk to need an answer.
6.You can make money without doing evil.
7.There’s always more information out there.
8.The need for information crosses all borders.
9.You can be serious without a...
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