Google - Case Study

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Google – Case Study
I. General information
II. History
III. Company’s Strategy and Mission
IV. Financial Analysis - Ratios
V. SWOT Analysis
VI. Recommendation

GENERAL INFORMATION
Google Corporation provides products and services that are internet-related and it’s originally based in America. It’s well known for its services that include web-searching, software, advertising and cloud computing. Almost all of the profits of the company come from the advertising sector and this is all possible because of Google’s AdWords. The official founders of the company are Larry Page and Sergey Brin. They both attended and graduated in Stanford University and their major was of course computer science. Their first mission was the organizing an exponentially growing web. The starting capital of the company was only $100,000, sponsored by Sun Microsystems. It originally started as privately held company on September 4, 1998. Back then Page and Brinn, both living in California U.S., didn’t have any idea that they are going to be founders of a gigantic multinational corporation. Now, together they own 16 percent of the company’s stake. The company’s initial public offering was on August 19, 2004. It went public with 19,605,042 shares and the opening price per share was $83. Now, February 2013 it is reaching $800 per share. The company first mission statement was “to organize the world’s information and make it universally accessible and useful” and the original slogan of the company was “Don’t be evil”. It gained the attention of all the Internet users dramatically quickly for being a much better and faster search engine than its competitors at the time back then, even Yahoo. Not surprisingly, by the year of 2000, Google could be found in 15 different languages and was gaining international acceptance for its better web search services. The most rapid growth, though, was when the company started a new chain of products, acquisitions, and...
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