Google Case Study

Topics: Strategic management, Management, Strategic planning Pages: 2 (523 words) Published: October 3, 2012
1. How is Google’s mission statement related to its business strategy?


Google is an organization that once to provide information to the world in which it can be accessible easily and letting people make use of the information. "To make the world's information universally accessible and useful"(mission statement). Google is an organization that always takes risk, because they really want to expand their market size so that it can reach the world. Google is a company that like investing in so many strange project because they have a kernel it can payoff someday.

2. How does Google’s information systems strategy support its business strategy?

Google IS supports it business strategy through innovative and also letting individual to be able to download their software and design or edit it, in a way it can suit their business strategy. Information technology is a subjects or course that inspires does allow individual to spend some percentage on their project since Information technology supports innovation.

3. How does Google’s organizational strategy supports its business strategy?


Google’s organizational strategy supports its business strategy mission statement. Google let data for a project that is going on and also let its systems to be accessible by all its employees through the help of company Intranet. Google is let this be accessible because, they feel they might be other employees that may have idea of the work or project going on in other department. Google actually have a policy which is called “free day” which gives you the permission to work on other projects.

4. Which of Porter’s three generic strategies does Google appear to be using based upon this case? Provide a rationale for your response.


Based on the case study, we are going to say Google is using Differentiation generic strategic, Google try to differentiate its search engine...
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