Google Case Study

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Google Case Study
1. How is Google’s mission statement related to its business strategy? Google’s mission is to organize the world’s information and make it universally accessible and useful. Google’s business strategy is to operate on a simple and innovative business model of attracting internet users to its free search services and earning revenue from targeted advertising. As one can see from the above, the mission statement of Google has been to provide information to anyone who needs it and at the same time to ensure that the information provided is useful to the individual who looks for it. Google’s mission is related to its strategy because it believes that the most effective, and ultimately the most profitable, way to accomplish its mission is to put the needs of our users first. Google’s mission statement and its business strategy are inter aligned because by offering a high quality end user experience, it has led to a strong word of mouth promotion from the end user which in turn brought in a strong traffic growth towards it which was Google’s ultimately strategy to achieve. The heart of the Google’s success is its business strategy to concentrate on the search engine. Google’s main strategy has been to have an objective search engine which will suit the needs of the user and as well the advertisers. The search engine is a huge part of its operations and revenue generation. The search engine played a huge success as it gave users more relevant results. Over the years Google have been the industry leader of internet. By far the biggest search product available on the internet is Google’s search engine and it is so huge and successful that it has become everything Google actually is. Google’s strategy is “to organize the world’s information …. and make it universally accessible and useful”. Google’s search engine market share as of year 2010 is 71.59% and the next highest is Yahoo at 14.28. Google has substantial growth remaining for future years.  As per their July 2011 quarterly filings, their sales rose to $6.92 billion, which was more than the %6.57 billion projection and their net income rose to $2,51 billion, a gain of 36 percent. Beyond that, in 2016, Google is projecting their sales to be at $155.388 billion, reaching $253.398 billion in 2026. 2. How does Google’s information systems strategy support its business strategy? Google’s information systems strategy is to have information systems that enable new products and services which greatly change the customer convenience by using its existing products and services or by acquiring them to receive the information they want or need. Google’s two flagship information systems programs are the AdWords and AdSense. Google uses information systems strategy to differentiate products, and enable new services and products. For instance, Google information systems strategy is to continuously introduce new and unique search services on its Web site, such as Google Maps. Google’s information systems strategy is to devote more engineering time to search than to any other product, because search can always get better and faster at helping you find what you want, when you want it, where you want it. Once this is addressed, it directly supports its business strategy. Information systems strategy at Google is unique as new features selection is between the managers and the team sits together in a room and selects the right ones and discards the others where each one is given 10 minutes to support it or to deny a feature. Keeping in alignment with the business strategy, the IT department free and open access to all employees for all IT employees through the intranet thereby employees can join together or work on similar technologies. Google’s business strategy is to concentrate on the value of technological innovation which targets both its users and investors. The PageRank algorithms which was developed initially by Google founders Larry Page and Sergey Brin...
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