“a Study on Retailer Satisfaction in Sales of Aavin Products”
“A STUDY ON RETAILER SATISFACTION IN SALES OF AAVIN PRODUCTS”
Undergone at AAVIN DAIRY AMBATHUR
Submitted In Partial Fulfillment Of The Requirement For The Award of the Degree Of MASTER OF BUSINESS ADMINISTRATION By
M.ANAS AHED (35080042)
Under The Guidance of Prof S.SUNDARARAJAN
Department of Business Administration S.R.M. UNIVERSITY Kancheepuram-603203. 2010
S.R.M SCHOOL OF MANAGEMENT
This is to certify that the bonafide project work submitted by M.ANAS AHMED (35080042) student of final year MASTER OF BUSINESS ADMINISTRATION for the fulfillment of the degree course as per the curriculum of SRM SCHOOL OF MANAGEMENT during the year 20082010.
The report submitted for the viva voice held on __________________
Signature of the student
Signature of the Guide
Signature of the DEAN
ABSTRACT
In general the customer satisfaction for AAVIN products remains good across all sections of society. Hence the outcome of the above topic is already well established. But retailer segments remain relatively unexplored; this idea brought us to this topic “A STUDY ON RETAILER SATISFACTION IN SALES OF AAVIN PRODUCTS”. Satisfaction level is the criteria that need to be measured in this kind of project. The widespread tool used to scale satisfaction level is the survey methodology. The sample size of 100 is selected out of the AAVIN retailer pool located in Chennai. The response was systematically recorded and processed. Based on what we inferred certain ideas were suggested to the organization for the better satisfaction of the retailer and hence the good long term relationship could be achieved.
ACKNOWLEDGMENT
I offer my sincere thanks to Dr. (Mrs.) JAYASHREE SURESH, Dean, SRM UNIVERSITY Kattankulathur-603203 for giving us an opportunity to undergo a Project in
“A STUDY ON RETAILER SATISFACTION IN SALES OF AAVIN PRODUCTS”.
I express my gratitude to Prof S.SUDARARAJAN, School of Management for his valuable guidance, which helped me in preparing
Undergone at AAVIN DAIRY AMBATHUR
Submitted In Partial Fulfillment Of The Requirement For The Award of the Degree Of MASTER OF BUSINESS ADMINISTRATION By
M.ANAS AHED (35080042)
Under The Guidance of Prof S.SUNDARARAJAN
Department of Business Administration S.R.M. UNIVERSITY Kancheepuram-603203. 2010
S.R.M SCHOOL OF MANAGEMENT
This is to certify that the bonafide project work submitted by M.ANAS AHMED (35080042) student of final year MASTER OF BUSINESS ADMINISTRATION for the fulfillment of the degree course as per the curriculum of SRM SCHOOL OF MANAGEMENT during the year 20082010.
The report submitted for the viva voice held on __________________
Signature of the student
Signature of the Guide
Signature of the DEAN
ABSTRACT
In general the customer satisfaction for AAVIN products remains good across all sections of society. Hence the outcome of the above topic is already well established. But retailer segments remain relatively unexplored; this idea brought us to this topic “A STUDY ON RETAILER SATISFACTION IN SALES OF AAVIN PRODUCTS”. Satisfaction level is the criteria that need to be measured in this kind of project. The widespread tool used to scale satisfaction level is the survey methodology. The sample size of 100 is selected out of the AAVIN retailer pool located in Chennai. The response was systematically recorded and processed. Based on what we inferred certain ideas were suggested to the organization for the better satisfaction of the retailer and hence the good long term relationship could be achieved.
ACKNOWLEDGMENT
I offer my sincere thanks to Dr. (Mrs.) JAYASHREE SURESH, Dean, SRM UNIVERSITY Kattankulathur-603203 for giving us an opportunity to undergo a Project in
“A STUDY ON RETAILER SATISFACTION IN SALES OF AAVIN PRODUCTS”.
I express my gratitude to Prof S.SUDARARAJAN, School of Management for his valuable guidance, which helped me in preparing