General Insurance

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DISSERTATION REPORT

ON

Marketing of General Insurance Products

(with special reference to Iffco- Tokio General Insurance)

SUMITTED IN PARTIAL FULFILLMENT OF THE RQUIREMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

H.N.B. GARHWAL UNIVERSITY
SRINAGAR, GARHWAL

SUBMITTED BY:SUBMITTED TO:
Vaibhav JoshiMs. Prapti Tandon
MIB IVth SemFaculty of IMS
MIB06037

INSTITUTE OF MANAGEMENT STUDIES, DEHRADUN

CERTIFICATE

I have the pleasure in certifying that Mr.Vaibhav Joshi is a bonafide student of MIB IV semester of the Master’s Degree in International Business of Institute of Management Studies, Dehradun under University Roll No. …………………..

He has completed his/her dissertation work entitled Marketing of general insurance products (with reference to Iffco tokio general insurance under my guidance).

I certify that this is his original effort and has not been copied from any other source. This project has also not been submitted in any other university for the purpose of award of nay degree.

This project fulfills the requirement of the curriculum prescribed by H.N.B. Garhwal University, Srinagar for the said course. I recommend this Dissertation work for evaluation and consideration for the award of degree to the student.

Signature: …………………………………
Name of the Guide:……………………….
Date:……………………………………….

TABLE OF CONTENTS

|S.NO. |TOPIC | |1. |INTRODUCTION | |2. |INDUSTRIAL BACKGROUND | |3. |TYPES OF INSURANCE | |4. |REASEARCH METHODOLOGY | |5. |DATA ANALYSIS & INTERPRETATION | |6. |OBSERVATION & CONCLUSIONS | |7. |RECOMMENDATION | |8. |BIBLIOGRAPHY | |9. |ANNEXURE |

GENERAL INSURANCE BUSINESS

General insurance business in the country was nationalized with effect from 1st January, 1973 by the General Insurance Business (Nationalization) Act, 1972. More than 100 non-life insurance companies including branches of foreign companies operating within the country were amalgamated and grouped into four companies, viz., the National Insurance Company Ltd., the New India Assurance Company Ltd., the Oriental Insurance Company Ltd., and the United India Insurance Company Ltd. with head offices at Kolkata, Mumbai, New Delhi and Chennai, respectively. General Insurance Corporation (GIC) which was the holding company of the four public sector general insurance companies has since been delinked from the later and has been approved as the "Indian Reinsurer" since 3rd November 2000. The share capital of GIC and that of the four companies are held by the Government of India. All the five entities are Government companies registered under the Companies Act. The general insurance business has grown in spread and volume after nationalization. The four companies have 2872 branch offices, 1373 divisional offices and 95 regional offices spread all over the country. These companies also have 44 overseas offices spread over 25 countries. The market share of Government-owned insurance companies stood at 79.93% as on March 2005. MAJOR POLICY CHANGES

Reforms In Insurance Sector
Insurance sector has been opened up for competition from...
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