Critical Analysis of Vodafone Customer Satisfaction Survey

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  • Topic: Vodafone, Mobile phone, GSM
  • Pages : 37 (10037 words )
  • Download(s) : 180
  • Published : April 29, 2011
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(CRITICAL ANALYSIS OF VODAFONE CUSTOMER SATISFACTION SURVEY) [pic]
Prepared and Presented to:

Under The Guidance Of : Company’s Guide:- Faculty Guide:-
Rahul SrivastavaSwati Priya
(Sr. Sales Manager)
(Submitted in the partial fulfillment for the award of the degree of Master Of Business Administration from G.B Technical University, Session-2009-2011)
Submitted By :-
BIPIN SINGH
Roll No. 0914170013
(MBA III Sem.)
[pic]
Sagar Institute Of Technology & Management Barabanki .
(2009-2011)

PREFACE
The business of cellular operator is related to the protection of economic value of assets. The assets would have been created through the efforts of the owner, in the expectation that, either through the income generated there from the some other output, some of his needs would be met. If assets get lost earlier, being destroyed or made non-functional, through an accident or other unfortunate event, the owner and those deriving benefits there from suffer. Insurance is a mechanism that helps to reduce such adverse consequences. Insurance plays a major role in different perspective. For economic development investments are necessary. Investments are made out of savings. A life insurance company is a major investment for the mobilization of saving of people, particularly from the middle and lower income groups. These savings are channeled in to the investments for economic growth. In order to amenable to statistical predictions, insurance risks must be handled on a large scale.

All organization face change in their environment with resultant change in their markets and in the ability to satisfy their markets. Each organization is faced with new marketing problems and opportunities in their existing and potential market. Marketing decision makers cope with these challenges in a variety ways.

ACKNOWLEDGEMENT

This is to express my heartiest gratitude towards all those who helped and inspired me to complete my project report.
I feel immense pleasure in submitting my summer training project report. I am highly thankful to my Director Prof. J.K.Johari SITM Barabanki for his support and encouragement that he provided me during the tenure of the project report. I am also thankful to my H.O.D Mr. K.K.Mishra Associate Prof. (H.O.D) of MBA and to my faculty guide Ms. Swati Priya for their kind and constant support and guidance. At the end I would like to mention about the constant motivation and help that I received from my family, teachers, friends and batch mates for completing my project report.

( BIPIN SINGH)

EXCUTIVE SUMMARY

Topic :- CRITICAL ANALYSIS OF VODAFONE CUSTOMER SATISFACTION SURVEY)

Objective:- This Survey is designed to bring about a sharp understanding of the market potential for telecommunication products. The corporate support to different brands. The study is made to assess and access the consumer desire from versatile angles leading to skim out the potentially of market strengthening Vodafone cellular action plan meeting future target not only this much but it also makes a gesture to assess the current to rest competitors of telecommunication.

The following are the main objectives of this survey:

1. To find out the degree of market potentiality for Idea.
2. To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom. 3. To study the impact of attributes like price quality of connectivity and services etc. for preferring a particular brand of telecommunication connection. 4. To assess the potentiality of respondent as future target customer for Vodafone telecommunication.

RESEARCH METHODOLOGY

METHODS OF COLLECTING DATA:

There are two types of data:
1. Primary data
2....
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