SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION
Prof. Rajesh Mehrotra (Director)
School of Business and Management
I have to undergo analysis project for a particular organization in marketing research project as on subject. After doing a lot of brainstorming we chose Honda as our organization and studied it under the title of “Customer Satisfaction” of Honda. I have taking theoretical knowledge from the business school but I also required practical knowledge for getting good job opportunities or successful entrepreneur. So for that purpose I got knowledge and skill by these types of marketing research report. My finding for the report is that the customers of Hi-tech Honda are highly satisfied with its product.
In our project we study satisfaction of the customer of Honda in few cities. For this purpose I have prepared a questionnaire and collected the information using it. I have analyzed the collected information and made the findings.
I was really difficult for me to complete the marketing research project without getting co-operation of certain people. In other words there are so many external people who directly or indirectly help me in my marketing research project.
My first and foremost note of thanks is due to the Director Prof. Rajesh Mehrotra for creating such a congenial environment to perform the project territories effectively.
I pay my heartfelt gratitude to my company guide to Mr.Baldev Patel (Deputy Manager) Hero Honda who has indebted me with his enormous help and suggestions. Her altruistic guidance and support has led me through the successful completion of the project. Her encouragement and cooperation has made my work worthwhile. I would sincerely like to thank my faculty guide Mrs.Pooja Goyal for imparting me guidance and help whenever required. Her contributions, detailed comments and insight have been of great value to me.
I would like to extend my sincere gratitude to my parents and all the involved persons in this project. Without their willingness, suggestions and insights, this project would not have been completed.
MBA IIND YEAR (SEM IVTH)
❖ Executive summary
❖ Company profile
❖ Customer Satisfaction
❖ Research Methodology
❖ Objective of Study
❖ Data analysis and Interpretation
When every industry ventures out to make its marks in the corporate world, a refined mantra, which dictate is, “identified the needs and expectations of the customers”. Culmination to success summits materializes when this concept has been assimilated in the veins of its philosophy and valuable man resources, HMSI. ensures that in today’s tough competitive times it is the customer satisfaction that speaks for every organization. The market research survey undertaken Hi-Tech auto aims to discover preference of various customer perceptions of the brand “Honda” and the different products of Hi-tech auto. The general objective of the survey is to create and expand existing customers’ bases and to identify competition and also emboss Hi-Tech Auto in the mind of north Gujarat people. This project in its endeavor to provide a picturesque depiction, aims to boost decision making regarding how to enter current lucrative market and way to entice customer, having identified them as prospective customer. The methodology through which information has been gathered is mainly ready to use...
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