SUMMER TRAINING PROJECT REPORT
“competetive study of coca cola Vs pepsi in noida market ”
Submitted in Partial Fulfillment of the requirement for the
award of Degree of
“MASTER OF BUSINESS ADMINISTRATION”
UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW
Mr. SURYA PRATAP SINGH
Under the Super Vision of
Mr . SACHIN SINGH (STL in Coca-Cola)
United Institute of Management
Greater Noida (U.P)
Roll No. 0921270004
➢ Executive Summary
➢ Market Survey Objectives.
➢ Company’s Objective
1. Sources of data sample
2. Method of data collection
3. Sampling plan (Tools & Technique of analysis)
➢ Profile of Coca-Cola (The back ground)
➢ Mission of Coca- Cola India
➢ Companies’ product line
➢ Coca-Cola Leadership
➢ Various brands of Coca-Cola Company
➢ Companies’ competitions
➢ Market survey, feedback & Data Analysis
➢ Problem during survey
➢ Suggestions/ Recommendations
There is an existence of rival enterprise. The rivals are strong enough to vanquish each other sort of dared arsine struggle has taken its break though in the corporate and business world, The present is eras of cut throat competition after liberalization policy of Indian Govt. plethora of MNC enter in India. As a result today every business hold a view of globalization.
The new product are launching, the old and absolute product are being obliterating from the market every second there is no monopoly played by an enterprise in every one. Some times one Coca Cola over powered the Pepsi and some time vice versa has taken place regarding the market share and scaled volume though the rivalry contrive rood the year but it is at zenith in summer.
It is a pleasure for me doing a project on “Competitive Study of Coca Cola Vs Pepsi in Noida (Uttar Pradesh)
”. I AM GRATEFUL TO MR. SACHIN SINGH (S.T.L COCO COLA INDIA, NOIDA), FOR PROVIDING ME THIS OPPORTUNITY TO PURSUE THIS PROJECT.
The realization of this project marks the beginning of an ever - growing and valuable learning experience in my life. Throughout the period of this project every day I learned a number of things. It would be worthwhile here to mention the contributions made by people around me which lead to the successful completion of this project.
I express my gratitude to My Ms. Minal Singh (Lecturer, U.I.M) & other faculty member that I have learnt so far and continue learning with each passing day.
I take the pleasure to express thanks to all my colleagues especially Mr. Akhil and Mr. Mohit for many useful discussions and cooperation during the course of the project work.
This project deals with the various aspects of marketing and sales. It’s high lightens the Strategic Completion in Beverage Industry and route productivity in the soft drink industry, also highlights the promotional activities that were carried out in regards of sales promotion and creating a Brand image among the customers to increase the market share of their existing products. Market survey, we mean that, other than doing the fresh marketing activities, creating new consumer & customer, doing new promotion and Advertising is...