Amul Pdf

MICRO ANALYSIS OF AMUL & GUJARAT COOPERATIVES OF MILK MARKETING FEDERATION
Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (2006-2009)

Guided By: Mr. Rakesh Kr. Arora Sr. Lecturer

Submitted by: Rashid Ali 1031591706

Rukmini Devi Institute of Advanced Studies (Aff. To Guru Gobind Singh Indraprastha University)

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CERTIFICATE

This is to certify that the project (BBA-159) entitled “Micro Analysis of Amul & Gujarat Cooperative of Milk Marketing Federation” done by Mr. Rashid Ali, Roll No. 1031591706 is an authentic work carried out by him/her at RDIAS under my guidance. The matter embodied in this project work has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.

Date:

Mr Rakesh Kr. Arora (Sr. Lecturer) RDIAS

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ACKNOWLEDGEMENT

I express my deepest gratitude to MR. RAKESH Kr. ARORA whose invaluable guidance and supervision in the project infused in me great inspiration and confidence in making this survey in right earnest. This masterly guidance from time to time made the study interesting and meaningful. He was always there for our help and doing away all the difficulties and confusions that arises during the project period. He also helped me to understand what was actually required from the project and what was needed to be done. At last I would like to thank our respondents for their kind response and their precious time they provided me to carry our survey based on the data provided by them I have given some suggestions that would be surely beneficial for the advertisement companies.

(RASHID ALI)

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ABSTRACT
Milk production is important to India, as milk is one of the main sources of proteins and calcium for a largely vegetarian population. Dairying provides a livelihood for millions of Indian farmers and additional income for a large number of rural families as well as a means for women to

References: • • • • • • • • • • • • • • Thompson Arthur A. Jr., Strickland J. A. III; “Strategic Management-Concepts and Cases”, Thirteenth Edition, Tata McGraw-Hill Publishing Co. Ltd. 2003, pp 117, 123 –127. Patel, Rameshbhai P., “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Dr. Kurien., “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Carter, Thomas R., “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Patel, T. K., “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Gowda, Shri Deve, “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Halse, Michael, “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Baxi, J. J. “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Singh, Katar, Mittal, S. P., Singh Virendra, “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Dr. Oza, D. R., “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Thodarson, Bruce, “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” Singh, Katar, “Amul, The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 50 Years of Milk & Health.” GCMMF, 30th Annual Report 2003 –2004. The Kaira District Cooperative Milk Producers’ Union Ltd. Anand, 58th Annual Report 2003 –2004. 82 Website Visited • • • www.amul.coop www.indiadairy.com www.indianmilkproducts.com Addional information Michael Eugene porter is an American academic focused on management and economics. He has made important contributions to strategy theory. Porter’s main academic objectives focus on how a firm or a region can build a competitive advantage and develop competitive strategy. • • • • • • • Porter, M. (1980) Competitive Strategy, Free Press, New York, 1980. Porter, M. (1985) Competitive Advantage, Free Press, New York, 1985. Porter, M. (1987) "From Competitive Advantage to Corporate Strategy", Harvard Business Review, May/June 1987, pp 43-59. Porter, M. (1996) "What is Strategy", Harvard Business Review, Nov/Dec 1996. Porter, M. (1998) On Competition, Boston: Harvard Business School, 1998. Porter, M. (2001) "Strategy and the Internet", Harvard Business Review, March 2001, pp. 6278. Porter, Micheal E. and Kramer, Mark R. (2006) "Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility", Harvard Business Review, December 2006, pp. 78-92. 83