Impact of Merchandising on Sales of Parker and Waterman Brands

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  • Topic: Ballpoint pen, Pen, Fountain pen
  • Pages : 54 (14980 words )
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  • Published : March 29, 2013
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SUMMER TRAINING REPORT

ON

“IMPACT OF MERCHANDISING
ON SALES OF PARKER /WATERMAN BRANDS”

EXECUTED AT

LUXOR WRITING INSTRUMENTS Pvt. Ltd.

SUBMITTED IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY:
SAHIL JAIN
48/MBA/11

“VAISH COLLEGE OF ENGINEERING”
MAHARISHI DAYANAND UNIVERSITY
(ROHTAK)
2011-2013

DECLARATION

I, SAHIL JAIN student of Vaish College of Engineering, Rohtak hereby declare that the summer project titled “Impact of Merchandising on Sales of Parker /Waterman brands” has been completed by me under the guidance of Mr. VISHAL SHARMA as part of the course curriculum for the partial fulfillment of the MBA course for the academic session 2011-13. I further declare that the contents of the report are authentic and specific references have been quoted along with the secondary data for better cross check and verification. The primary survey had been done in Delhi as a part of the project and the results of the survey cannot be transferred or copied without prior approval. It is also declared that this work is original and has not been published or presented earlier.

Signature of Presentation Signature of the candidate Incharge ( Sahil Jain)

Counter Signed:
Head of the Department

PREFACE

Progress is a continuous process. It is relative and absolute. We can’t stop a certain destination and declare that target has been achieved and we need not go further.

The summer training program is designed to give the future managers feel of the corporate happenings and work culture. These real life situations are entirely different from the stimulated exercise enacted in an artificial environment inside the classroom and it is precisely because of this reason that this summer training program is designed, so that the manager of tomorrow not feel ill in the case when the time comes to shoulder responsibilities. The summer training is a bridge between the institution and organization. Summer training program makes us to understand how theoretical knowledge will be applied in the practical field.

It was exactly in this context that I was privileged to join Luxor Writing Instruments Pvt. Ltd. on the 10th of May 2012, as a summer trainee. LUXOR Writing is known not only for its professional management, but also for its enlightened and progressive approach towards employee welfare and betterment of the society.

The experience that I have gathered over the past two months has certainly provided me with an orientation, which, I believe, will help me shoulder any assignment successfully in future. During this period the report which I made was done after a deep, comprehensive and full-fledged study and is based on my original research and investigation.

ACKNOWLEDGEMENT

Any research work is not complete and perfect without the help and guidance from other people.

It is my proud privilege to put on record my gratitude to all those who have been the source of guidance, cooperation & help during my summer training at LUXOR WITING INSTRUMENTS Pvt. Ltd.

An undertaking of study like this is never the outcome of the efforts of a single person. My project is not an exception to this. It was not possible to accomplish it without the help of others. I would hereby take the opportunity to express my indebtedness to people who have helped me to accomplish this task. I wish to express my deep sense of gratitude to my guide Mr. Vishal Sharma for the keen interest, inspiring guidance, continuous encouragement, valuable suggestions & constructive criticism throughout the pursuance of his report. Further words of thanks are expressed to all other staff members without hose help it...
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