Marketing Analysis & Developmental Strategy

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  • Topic: Milk, Dairy product, Dairy
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  • Published : April 26, 2013
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SUMMER INTERNSHIP REPORT
On
“MARKET ANLYSIS AND DEVELOPMENTAL STRATEGY FOR MOTHER DAIRY CALCUTTA IN SOUTHERN REGION OF WEST BENGAL”

SUBMITED BY
NAME- SAMBIT BANERJEE
ROLL NO:– 10
REGISTRATION NO:-338 0F 2011-13

SUBMITED FOR PARTIAL FULFILMENT OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (2011-13)
Under
VIDYASAGAR UNIVERSITY
MIDNAPUR

ACKNOWLEDGEMENT

I am extremely indebted to Mother Dairy Calcutta for providing me opportunity to undertake the project works in their Prestigious organization. I am extremely grateful for all the guidance provided by Mr. D.K Mukherjee and Mr. Sanjib Mukherjee (Manager-Sales & Marketing ), without their help and support this project would not have been possible. .

I would like to express my sincere gratitude to Prof.K.C Paul (H.O.D) and Mr.Sudin Bag (Asst Prof.), of the MBA Department of Vidyasagar University, for their Guidance to fulfilment of my project Report.

I would also like to convey my gratitude to all the member of mother dairy Calcutta especially (Mr. Animesh Dey, Mr. P. Biswas in Quality Section & Processing section and Mr.Tamal Pal ,Mr.V.R kumar in Marketing section).

Declaration

I do hereby declare that this project “MARKET ANALYSIS AND DEVELOPMENTAL STRATEGY IN SOUTHERN REGION OF WEST BENGAL” done with my own effort and submit to “MOTHER DAIRY CALCUTTA”. It is not submitted to be published by any other university before.

Place: Midnapur

Date: Signature

Table of Contents
Sl. No.| TOPIC| Page No.|
[1]| Executive Summary | 5|
[2]| Introduction to the topic / Theoretical Background| 6| [3]| Project Scope / Objectives of the study| 12|
[4]| Company profile (brief)| 14|
[5]| Research Methodology (adapted for this project)| 23| | a) Sample Description| 24|
| b) Hypothesis | 25|
| c) Statistical Tools used | 26|
| d) Data Collection| 27|
| i) Primary| |
| ii) Secondary | |
[6]| Analysis & Interpretation of results| 29|
[7]| Developmental Strategy| 47|
[8]| Limitation| 49|
[9]| Recommendation| 50|
[10]| Research Findings & Conclusions| 52|
[11]| References (Bibliography, Webliography) | 54| [12]| Appendix| 55|
| Questionnaire(Customers & Retailers)| |

EXECUTIVE SUMMARY

In today’s completion market various private organizations have come in world, It is very necessary to have good knowledge about the current market situation in order to achieve long-term goal. This information regarding the activities of competitor’s existing in the market , So that we can plan our each activity according to that. It also necessary to retain the existing retailers & customers and attract to new retailers & customer. It is a real experience to get feedback from retailers & customers. My project is concern with the market analysis & developmental strategy of mother dairy milk and milk products. This project is conducted in Southern Region (Burdwan, Birbhum, Bankura &Purulia) of West Bengal. This project is include as part of MBA Programme project from 28th July to 30th September 2012.

GENERAL INTRODUCTION OF DAIRY INDUSTRY
The dairy industries companies run mainly on the factor such as quality, price, availability service frequency & taste and preference. Quality and price...
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