A Business Plan for and Adventure Recreation Company

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Adventure IS our Name!
A Business Plan For
Unlimited Adventure Expeditions

Table of Contents
1.0 UAE 1.1Objectives 1.2 Mission 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary 2.3 Services and Products 4.0 Market Analysis Summary 4.1 Market Segmentation 4.2Market Segmentation 4.3 Service Business Analysis 4.3.1 Competition and Buying Patterns 5.0 Strategy and Implementation 5.1 Competitive Edge 5.2 Sales Strategy 5.2.1 Sales Forecast 5.3 Milestones 6.0 Management Summary 6.1 Personnel Plan 7.0 Financial Plan 7.1 Projected Cash Flow 7.2 Important Assumptions 7.3 Break-even Analysis 7.4 Projected Profit and Loss 7.5 Projected Balance Sheet 7.6 Business Ratios Appendix

1.0 Organizational Overview
UAE was formed as a dream organization to provide hard-adventure sport/travel experiences to clients. UAE’s hard adventures include white-water rafting, and rock climbing. The founder of UAE is . My extensive experiences a multi-sport guide in the Outdoor Recreation Industry, combine with my education from Outdoor Recreation Leadership program which is the #1 ORL curriculum globally to form a solid base of experience. In addition to this I am extremely passionate about the activities UAE offers, and when all of this is combined it is a recipe for a successful operation as outlined herein. An opportunity exists for two reasons:

1. Tourism is a growing industry (4% annually), and within the industry adventure travel is growing at 10% annually 2. There is not a true modern provider of hard-adventure travel to clients in the Midwest. Virtually all companies that provide "hard" adventure activities appeal to clients. Companies that appeal to a wealthier clientele generally provide "soft" adventure packages. Hard-adventure activities involve difficult physical requirements. They carry a higher level of risk than do "soft" activities. Soft adventure activities may involve some physical exertion, however they involve a low level of risk and can be engaged in by non-athletic people. The company's target customers are high income (min. $75,000 for single person), health-conscious individuals interested in popular hard-adventure sports. These are lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within major United States cities. Our customers are more likely to be married. 51% are men and 49% are women. In addition, more niche markets are evolving. Initially, it will be difficult to compete with experienced providers, especially market leaders. However, UAE's target market is an...
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