BUSINESS PLAN Peace Of Cake
PEACE OF CAKE, LLC
#234 Judd Road,
Trece Martires City, Bayambang City
(203) 262-3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!”
SUBMITTED: AUGUST, 2013
Table Of Contents
1.0 EXECUTIVE SUMMARY PAGE(S) 1.1 Introduction 4
1.2 SWOT Analysis 4
2.0 COMPANY 4
2.1 Company Ownership 5
2.2 Company History 5
2.3 Company Location 5
2.4 Company Purpose 5
2.5 Company Mission 5
2.6 Goals and Objectives 6
3.0 PRODUCT/SERVICES 6
4.0 MARKET 8
4.1 The Market 8
4.2 Market Segmentation 8
5.0 STRATEGY IMPLEMENTATION 9
5.1 Target Market Segment Strategy 9
5.2 Marketing Mix 9
5.3 Market Trends/Growth 9
5.4 Competition Research 10
5.5 Sustainable Competitive Advantages 10
6.0 WEB PLAN SUMMARY 11
6.1 Website Development Requirements 11
6.2 Web Marketing Strategy 11
7.0 MANAGEMENT TEAM 12
7.1 Organizational Structure 12
7.2 Management Team/Company Structure 13
7.3 Personnel Plan/Job Descriptions 13
8.0 FINANCIAL ANALYSIS 14
8.1 Start-up Costs Analysis 14
8.2 Projected Balance Sheet 15
8.3 Revenue/Expenditure 4 year Forecast 16
8.4 Break Even Analysis 17
8.5 Funding Sources 17
APPENDIX 18
Letter to Investors 18
1.0 EXECUTIVE SUMMARY
1.1 Introduction
Peace of Cake is a trendy, online business built around the belief that eating a healthy, organic dessert can have a significant impact on a person’s well-being and attitude, especially for those who believe in consuming only natural ingredients. Incorporating the adaptability factor, our company will cater to customers who require special needs such as vegan, gluten-free and sugar-free diets. Peace of Cake also believes that customers can have great tasting organic baked cupcakes if the right attention is paid to sourcing, recipes and consistent quality. Finally, it is the purpose of Peace of Cake to give back to nature by nourishing our environment through providing each of our customers who purchase our products with a packet of seeds to plant, thus replenishing the earth as
#234 Judd Road,
Trece Martires City, Bayambang City
(203) 262-3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!”
SUBMITTED: AUGUST, 2013
Table Of Contents
1.0 EXECUTIVE SUMMARY PAGE(S) 1.1 Introduction 4
1.2 SWOT Analysis 4
2.0 COMPANY 4
2.1 Company Ownership 5
2.2 Company History 5
2.3 Company Location 5
2.4 Company Purpose 5
2.5 Company Mission 5
2.6 Goals and Objectives 6
3.0 PRODUCT/SERVICES 6
4.0 MARKET 8
4.1 The Market 8
4.2 Market Segmentation 8
5.0 STRATEGY IMPLEMENTATION 9
5.1 Target Market Segment Strategy 9
5.2 Marketing Mix 9
5.3 Market Trends/Growth 9
5.4 Competition Research 10
5.5 Sustainable Competitive Advantages 10
6.0 WEB PLAN SUMMARY 11
6.1 Website Development Requirements 11
6.2 Web Marketing Strategy 11
7.0 MANAGEMENT TEAM 12
7.1 Organizational Structure 12
7.2 Management Team/Company Structure 13
7.3 Personnel Plan/Job Descriptions 13
8.0 FINANCIAL ANALYSIS 14
8.1 Start-up Costs Analysis 14
8.2 Projected Balance Sheet 15
8.3 Revenue/Expenditure 4 year Forecast 16
8.4 Break Even Analysis 17
8.5 Funding Sources 17
APPENDIX 18
Letter to Investors 18
1.0 EXECUTIVE SUMMARY
1.1 Introduction
Peace of Cake is a trendy, online business built around the belief that eating a healthy, organic dessert can have a significant impact on a person’s well-being and attitude, especially for those who believe in consuming only natural ingredients. Incorporating the adaptability factor, our company will cater to customers who require special needs such as vegan, gluten-free and sugar-free diets. Peace of Cake also believes that customers can have great tasting organic baked cupcakes if the right attention is paid to sourcing, recipes and consistent quality. Finally, it is the purpose of Peace of Cake to give back to nature by nourishing our environment through providing each of our customers who purchase our products with a packet of seeds to plant, thus replenishing the earth as