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Business Plan (Resort)

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Business Plan (Resort)
CHAPTER 1

Problem and Its Setting

Introduction Tagaytay City is located in the province of Cavite in the Philippines. This city is one of the most popular tourist destinations within the country and is only 55 kilometers away from Manila by road. Tagaytay City provides a spectacular view of the Taal Volcano. The city is also considered to be the second summer capital of the country, next to Baguio City, because of its cool climate due to its high altitude. Tagaytay City lies on top of the Tagaytay Ridge, which, at 640 meters above sea level, is the highest point in Cavite. The ridge provides a spectacular view of Taal Lake and Taal Volcano in Batangas. This view supports Tagaytay's main industry. The city of Tagaytay is a tourist attraction for local and foreign visitors. It is a vantage point of Taal Lake and Volcano. Tagaytay also offers a view of Taal Lake - a lake within an island within a lake. With this Shizuka Nature Resort would be a tourist destination for families, business people want to relax and foreign tourist for a pleasant and quite venue to spend vacations. In Shizuka Nature Resort offers a artificial Onsen, pools for adult and children and zen spa were the tourist enjoy. Shizuka Nature Resort has its own Japanese Restaurant that serve authentic Japanese dish and a fusion of Filipino taste, a Japanese garden that really enjoy with the people want to see Japan and many more facilities.
Setting of the Study Shizuka Nature Resort is located in Alta Monde via Magallanes Aguinaldo Highway, Tagaytay City. It is one hour and forty five minutes drive coming from Costal Road via Aguinaldo Highway and one and a half hours drive from accessible via South Luzon Expressway (SLEX) and take Sta. Rosa exit. Shizuka Nature Resort has a 50 hotel rooms and a restaurant. The nature resort has a Japanese garden and manmade waterfalls and outside hot springs.

[pic]

Figure 1

Map of Tagatay

Statement of the

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