A Feasibility study
KEING BEACH RESORT
In Pitogo, Zamboanga del Sur
A Feasibility Study
Presented to the Faculty of the
College of Business and Economics
In Partial Fulfillment of the Requirements
For the Degree of
Bachelor of Science in Business Administration
Marjorie A. Espinosa
Juneil L. Amarela
Gremar J. Araniego
A resort is a place used for relaxation or recreation, attracting visitors for vacations and/or tourism. Resorts are places, towns or sometimes commercial establishment operated by a single company. Towns which are resorts — or where tourism or vacationing is a major part of the local activity. Beach resort is one of the beautiful sceneries that tourist love to visit. Different types of resorts are now existing in the Philippines. Many tourists coming from other places loved to visit for the reason of family bonding, friends ‘outing and many more. Some also spend their special occasions in a beach resort like weddings, birthdays, christening and etc.
Since our country is most visited by tourists, the present opportunities for resort business are always open. One excellent business venture nowadays is beach resort. Beach resort has certain competitive advantages for the reason that it offers many services. For instance, one does have to invest time, money, and effort. With this idea, people who are into resorts related business made their best to provide quality services to the people who wants to be accommodated and feel relaxed. In Zamboanga del Sur particularly in the town of Pitogo, is an up-and-coming beach resort business that will provide good accommodation, perfect ambiance of the surroundings as well as the facilities and amenities of the resort. The researchers would like to determine the feasibility of the desired business in the Municipality of Pitogo, Zamboanga del Sur as to give the proponent reliable data regarding the business.
Review of the Related Literature
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