The Quality Gurus

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The Quality Gurus
The six Quality Gurus I have chosen to write about are Dr. Joseph Juran, Dr. W. Edwards Deming, Philip Crosby, Dr. Shigeo Shingo, Dr. Genichi Taguchi and Dr. Kaora Ishikawa. All of these people have made significant contributions to improving businesses, healthcare organizations, governments and countless other organizations. A guru is a good, wise person and a teacher above all else. This is coupled with these people with an approach to quality in business and life that has made a major and lasting effect on the way people of all types of businesses run their organizations.

Dr. Joseph Juran
Joseph Juran was born in Romania in 1904 but he moved to America when he was 8 years old. From the beginning of his career Juran worked in the quality profession. In 1951 he published his most recognised book “Juran’s Quality Control Handbook”. In 1952 he was invited to Japan to give some top level executive seminars which had a powerful and long lasting effect on Japanese businesses. Juran specialised in managing for quality. One of Juran’s main philosophies was his famous “Quality Trilogy”. This trilogy is composed of three managerial processes; planning, control and improvement. Quality planning is composed of establishing quality goals, identifying the customer, determining the customer’s needs, developing processes that are able to produce products that respond to customer’s needs, establishing process controls and transferring them to the operating forces. Quality control consists of evaluating actual quality performance, comparing this to performance goals, and trying to resolve the differences. Quality improvement encompasses establishing the infrastructure needed quality improvement, identifying the improvement projects, establishing a project team and providing the team with the resources training and motivation needed to implement the improvements. Joseph Juran came up with the ten steps to quality improvement 1)Build awareness of the need to improve

2)Set goals for that improvement
3)Create plans to reach the goals
4)Provide training
5)Conduct projects to solve problems
6)Report on progress
7)Give recognition for success
8)Communicate results
9)Keep score
10)Maintain momentum
Juran has a practical approach to quality. His goal is to reduce the cost of quality. He identifies four costs associated with quality. These are internal costs (defects found before shipping), external costs (defects found after shipping), appraisal costs (inspection, compliance auditing and investigations) and prevention costs (stopping defects occurring in the first place). Juran believes that management should reduce these internal and external defect costs to the point where costs incurred from extra appraisal and prevention measurses would not be covered by the savings from reduced defects. Juran believes that this will reduce the cost of quality to the minimum without imposing unrealistic goals of zero defects.

Dr. W. Edwards Deming
W. Edwards Deming was born in America in 1900. He is best remembered for his work in Japan where he taught statistical methods to Japanese management to help them to improve the quality of their products. He is widely regarded as the person who played a major part in revolutionising Japanese quality systems. Deming worked closely with Ford in Japan and his systematic approach to quality brought such huge improvements in quality that soon Fords that were produced in Japan were in much higher demand than US built Fords, even though they were producing identical products. Deming later went on to be an industry consult throughout the word until his death at the age of 93. Deming believed that management were responsible for over 90% of quality problems and so he placed great importance on management. He came up with the 7 deadly diseases which he believed significantly contributed to a lack of quality. These “diseases” were short term planning promoting fear in the...
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