Summer Project

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SUMMER PROJECT ON

“Live Project on Aavishkar Lottery“

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE COURSE MASTER OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI

PRAFUL RAMESH DEOTALE ROLL NO 201011 BATCH 2010-12

SPECIALIZATION MARKETING

UNDER THE GUIDANCE OF Dr. SAPNA MODI VISHWESHWAR EDUCATION SOCIETY’S INDIRA INSTITUTE OF BUSINESS MANAGEMENT SANPADA, NAVI MUMBAI

. SUMMER PROJECT ON “Live Project on Aavishkar Lottery“ IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE COURSE MASTER OF MANAGEMENT STUDIES UNIVERSITYOF MUMBAI

SUBMITTED BY PRAFUL RAMESH DEOTALE ROLL NO 201011 BATCH 2010-12 SPECIALIZATION MARKETING

UNDER THE GUIDANCE OF Dr. SAPNA MODI VISHWESHWAR EDUCATION SOCIETY’S INDIRA INSTITUTE OF BUSINESS MANAGEMENT SANPADA, NAVI MUMBAI

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CERTIFICATE

It is hereby certified that the Project Report on “Live Project on Aavishkar Lottery” has been successfully completed in MMS semester II, Batch 2010-12, for the academic year by Mr. PRAFUL RAMESH DEOTALE under the guidance of Prof. Dr. SAPNA MODI .

Prof. Dr. SAPNA MODI (Project Guide)

Dr. Subhash Kulkarni Director IIBM

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AKNOWLEDGEMENT

I express my profound sense of gratitude and sincere thanks to the management of NIMBLE for having offered me an opportunity to work as a summer intern, on this project in their esteemed organization. I extend my special thanks to Mr. Ankit Tiwari who gave me a wonderful opportunity to select and work on the topic and understand the challenges of Data Collection, Data Analyzing and giving Recommendation for Live Project on Aavishkar Lottery. I would also express my sincere thanks to our Director Dr. Subhash Kulkarni , and Deputy Director Corporate Relations Prof. Vidhya Srinivas for enabling me to undertake such excellent project, and to work under such eminent person in the NIMBLE organization. I would like to express my gratitude to my Guide Dr. Sapna Modi for giving his/her valuable guidance and inputs which help me in successful completion of the project.

Mr. PRAFUL DEOTALE MMS (MARKETING)

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DECLARATION

I wish to state that the work embodied in this Project titled “Live Project on Aavishkar Lottery” forms my own contribution to Management. Wherever references have been

made to intellectual properties of any individual / Institution / Government / Private / Public Bodies / Universities, research paper, text books, reference books, research monographs, archives of newspapers, corporate, individuals, business / Government and any other source of intellectual properties viz., speeches, quotations, conference proceedings, extracts from the website, working paper, seminal work et al, they have been clearly indicated, duly

acknowledged and included in the Bibliography.

_________________________ Signature of Candidate

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CONTENTS
SR.NO. 1 2 TOPICS Executive Summary Introduction 2.1 2.2 3 3.1 3.2 4 5 6 7 8 About Nimble About Aavishkar Porter’s Five Force Model SWOT Analysis PAGE NO. 7 8 – 14 10 12 15 – 20 16 18 21 22 23 24 43 – 45 43 44 46 47 48 49 – 52

Lottery Industry Analysis

Nature and Scope of Project Project Objectives Methodology Data Analysis and Interpretation Outcome of the Study 8.1 8.2 Conclusion Recommendations

9 10 11 12

Learning Experience Limitations Bibliography Questionnaire

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1 EXECUTIVE SUMMARY
A Lottery is a form of gambling which involves the drawing of lots for a prize. Lottery is outlawed by some governments, while others endorse it to the extent of organizing a national or state lottery. It is common to find some degree of regulation of lottery by governments. At the beginning of the 20th century, most forms of gambling, including lotteries, were illegal in many countries, including the U.S.A. and most of Europe. This remained so until after World War II. In the 1960s casinos and lotteries began to appear throughout the world as a means to raise revenue in addition to taxes. The purchase of lottery tickets cannot be...
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