“Market Study of all Segments of Car And New launches” Of Maruti Suzuki India Limited, Jaipur Submitted in partial fulfillment of Masters of Business Administration (Full Time) To Rajasthan Technical University, Kota
Under the Supervision of Mr. Gopal Agarwal (Sales Manager) M/s K.P. Automotives P. Ltd., Jaipur
(Masters of Business Administration-II) Maharishi Arvind Institute of Engineering and Technology 2006-08 Jaipur
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PREFACE CERTIFICATE ACKNOWLEDGEMENT AN OVERVIEW OF INDIAN AUTOMOBILE INDUSTRY INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED
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Profile Manufacturing Research Facilities
REARVIEW SWOT OF MARUTI SUZUKI INDIA LIMITED SUBSIDARIES COMPANY OF MARUTI SUZIKI INDIA LIMITED STORY OF MARUTI SX4 INTRODUCTION OF MARUTI SUZUKI INDIA LIMITED’S CAR COMPARISION OF ALL SEGMENT CARS ON THE BASIS OF: • • • • • Features Safety Engine Economy Performance
SEGMENT WISE SHARE MARUTI SUZUKI INDIA LIMITED’S SUMMARY • • • • • Board of Directors Summarized Balance Sheet and Profit & Loss Account Balance Sheet Profit & Loss Account Cash Flow Statement
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RESEARCH METHODOLOGY QUESTIONNARIES FINDINGS AND RECOMMENDATIONS REFERENCES BIBLOGRAPHY
“Learning Categories you & Practicing on that learning specializes you”.
With the advancement of science and technology in the modern world business organization have been subject to changes in different ways with respect to their number, size and complexity. The variety of goods and services, which are produced and made available people today are many times, more than what it was earlier. The methods and techniques of production and undergoing continuous improvement. AT the same time, the means of transport and communication are now characterized by quality of services unknown before. On the other hand, while the scope of business is expanding with ever widening opportunities within and outside the country, market condit9ions are also subject to periodic changes in customers in terms of its organizational diversities as well as different dimensions of trade and commerce.
Progress is the continuous process. It is relative and absolute. We can not stop at certain destination and declare that target has achieved.
The summer training program is designed to give the manager of the future, a feel of the corporate happening and work culture. These real life situations are entirely different from the simulation exercise enacted in an artificial environment in side of classroom. And it is precisely because of this reason that this summer training is bridge between the institute and the organization. Summer training program made me to understand how theoretical knowledge will be applied in practical field.
It exactly in this context that I was privileged enough to join Maruti Suzuki India Limited on 1st May, 2007, as a summer trainee. Which is among the INDIA’S Most seller, world class Consumer Vehicles Manufacture, is known not only in professional
management, But alto in enlightened and progressive approach towards employee welfare and betterment of society.
The experience that I got over the past two month has certainly provided me with an orientation, which I believe will help me, shoulder any assignment successfully in future.
In rapidly changing market scenario it is extremely necessary for a company to see that their product provide complete satisfaction to their customers, by fulfilling their needs. During this project I was out of market survey too….pertaining to find out the market potentials and product promotions of Maruti Suzuki India Limited. I have collected all the relevant information through survey.
In other word I used all primary and secondary data, which were available in Maurti Suzuki India Limited’s dealer, at K.P. Automotive P. Ltd., Jaipur, Sales and service department, and through them to develop a...