Glaxo
“Measuring the effectiveness of display of LG product in dealer’s outlet “
A report submitted in the partial fulfillment of the requirements of MBA Program of M.P.Birla Institute of Management
Under the guidance of Faculty guide Prof. Sumitra sreenath
By
Ashish Singh 06XQCM6013 M.P.B.I.M, Bangalore
Acknowledgements
At the onset I would like to express my sincere gratitude to the management and staff of LG Electronics India Pvt. Ltd. for their immense cooperation, which made this project, happen. I am also thankful to Prof. Sumitra sreenath (faculty,M.P.B.I.M ) for her guidance and support and the faith which he had in me. This project would not have what it is now without his cooperation and support.
.
TABLE OF CONTENTS
S.No. ABSTRACT 1 a) b) c) d) e) 2 a) 3 a) b) c) d) e) f) g) h) i) j) k) 4 5 6 7 8 INTRODUCTION
CONTENTS
Page No. i 6-10 6-7 7-8 8-9 9 9-10 11-13 12-13 14-29 14 15 15 15-16 16-17 17 18 18 18-19 20-24 25-29 30-31 32-33 34-39 40 41-42
Company Profile Project Objective Limitations Proposed Methodology CONSUMER DURABLE MARKET Opportunities and future VISIBILITY OF LG BRAND Product Knowledge Competitor evaluation Dealer Visit Survey Preparing Questionnaire Pre-test Questionnaire Conducting Survey Tabulation Analysis Graphs Observations CONCLUSION SUGGESTION AND RECOMMENDATION ANNEXURE REFERENCE GLOSSARY
ABSTRACT
5/12/2008
LG was established in 1947 as Korea’s first chemical company, also becoming the nation’s first electronics company with its expansion into home appliances in 1958. The new Corporate Identity was launched including the change of the group name from LUCKY-GOLDSTAR to LG in 1995. LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the youngest consumer durable brands in the country today, encompassing an impressive portfolio, with the onslaught of numerous brands in the consumer durable market,
A report submitted in the partial fulfillment of the requirements of MBA Program of M.P.Birla Institute of Management
Under the guidance of Faculty guide Prof. Sumitra sreenath
By
Ashish Singh 06XQCM6013 M.P.B.I.M, Bangalore
Acknowledgements
At the onset I would like to express my sincere gratitude to the management and staff of LG Electronics India Pvt. Ltd. for their immense cooperation, which made this project, happen. I am also thankful to Prof. Sumitra sreenath (faculty,M.P.B.I.M ) for her guidance and support and the faith which he had in me. This project would not have what it is now without his cooperation and support.
.
TABLE OF CONTENTS
S.No. ABSTRACT 1 a) b) c) d) e) 2 a) 3 a) b) c) d) e) f) g) h) i) j) k) 4 5 6 7 8 INTRODUCTION
CONTENTS
Page No. i 6-10 6-7 7-8 8-9 9 9-10 11-13 12-13 14-29 14 15 15 15-16 16-17 17 18 18 18-19 20-24 25-29 30-31 32-33 34-39 40 41-42
Company Profile Project Objective Limitations Proposed Methodology CONSUMER DURABLE MARKET Opportunities and future VISIBILITY OF LG BRAND Product Knowledge Competitor evaluation Dealer Visit Survey Preparing Questionnaire Pre-test Questionnaire Conducting Survey Tabulation Analysis Graphs Observations CONCLUSION SUGGESTION AND RECOMMENDATION ANNEXURE REFERENCE GLOSSARY
ABSTRACT
5/12/2008
LG was established in 1947 as Korea’s first chemical company, also becoming the nation’s first electronics company with its expansion into home appliances in 1958. The new Corporate Identity was launched including the change of the group name from LUCKY-GOLDSTAR to LG in 1995. LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the youngest consumer durable brands in the country today, encompassing an impressive portfolio, with the onslaught of numerous brands in the consumer durable market,