*Mr. CH. Srikanthverma
Employee engagement is a concept that is generally viewed as managing discretionary effort, that is, when employees have choices, they will act in a way that furthers their organization's interests. An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work. This concept has gained widespread recognition and credibility management practice in the last few years. The Institute of Employment Studies (IES) defines employee engagement as "a positive attitude by employees towards an organisation and its values". The engaged employee clearly understands the business context of a company and works well with colleagues to improve general performance of his organisation. Employee engagement is, therefore, a measurement of emotional and intellectual commitment to an organisation and this has a direct link to productivity. It is a step-up from commitment and overlaps with both commitment and a positive psychological contract between employer and employee. This article emphasizes the need of employee engagement and examines the role of leadership in involving as a key to employee engagement for corporate success. This paper also evaluates the different ways how a leader can improve employee engagement. * Assistant Professor, Department of Business Management, Post Graduate Centre, Lal Bahadur College, S.P Road, Warangal – 506007. India. E – Mail: - firstname.lastname@example.org
Need of Employee Engagement
Most organisations today realise that a ‘satisfied’ employee is not necessarily the ‘best’ employee in terms of loyalty and productivity. It is only an ‘engaged employee’ who is intellectually and emotionally bound with the organisation, feels passionately about its goals and is committed towards its values who can be termed thus. He goes the extra mile beyond the basic job responsibility and is associated with the actions that drive the business. Moreover, in times of diminishing loyalty, employee engagement is a powerful retention strategy. The fact that it has a strong impact on the bottom line adds to its significance. Engagement is about motivating employees to do their best. An engaged employee gives his company his 100 percent efforts. This is what makes the difference in an industry where the most valuable resource of a company walks out of the door every evening. This is of particular importance in a knowledge industry. The quality of output and competitive advantage of a company depend on the quality of its people. It has been proved that there is an intrinsic link between employee engagement, customer loyalty, and profitability. When employees are effectively and positively engaged with their organisation, they form an emotional connection with the company. This impacts their attitude towards the company’s clients, and thereby improves customer satisfaction and service levels. The successful employee engagement helps create a community at the workplace and not just a workforce. It’s a win-win situation. Highly engaged employees strongly identify themselves with their company’s success and gain fulfillment from making a contribution. They are eager to expend discretionary effort, increasing their productivity and performance; this, in turn, significantly improves business results. They act as advocates for the company’s products or services, positively influencing the attitudes of customers. And they take pride in their company and recommend it as a great place to work. It is helpful to think of employee engagement in terms of measurable strategic outcomes or goals a particular company is striving to achieve. Leadership Key to Employee Engagement
Leaders around the business world are under pressure for results. Everyone around them is demanding “better, faster and cheaper”. And as leaders turn to...