Bajaj Project Report

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"Study of Marketing Research On Bajaj Bike”

A detailed study done in

Bajaj Auto Ltd.

Under the guidance of

A Project Report On

"Study of Marketing Research On Bajaj Bike”

A detailed study done in
Bajaj Auto Ltd.

Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai.

Submitted By
Mr. Sagar Dhoble
Roll No: 3003
Batch: 2010-2012

Under the guidance of
Dr. N. Mahesh

A.C. Patil College of Engineering, Management Studies and Research, Sector 4, Plot 17, Kharghar,
Navi Mumbai – 410210
Contact No: 022-2774 5722 / 2786 3644
Fax: 91-22-2774 5732
Web Site:

College Certificate

This is to certify that Mr. Sagar Dhoble student of final year of Master of Management Studies has prepared a project titled "Study of Marketing Research On Bajaj Bike” at Bajaj Auto Ltd. as a partial fulfillment of MMS degree for the academic year 2010-2012, University of Mumbai.

Dr. N. Mahesh Dr. D. G. Borse (Head of Department) (Director)

Guide Certificate

This is to certify that this project entitled "Study of Marketing Research On Bajaj Bike” at Bajaj Auto Ltd. is based on an original work study conducted by Mr. Sagar Dhoble under my guidance. This has not formed a basis for the award of any Degree or Diploma by this university or any other university.

Date: Dr. N. Mahesh
(Head of Department)


In today’s competitive world the practical study forms an important part in each and every professional course. MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of project. The Summer Training Project is one of the important parts of the curriculum and each and every student has to work for the project.

The summer project enables the students to know more about the application of theoretical knowledge. The current situation of the market is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyze the data, and prepare the grand project.

This project is on the Study of Consumer Buying Behaviour at Time to Purchase Bajaj Bike. I have analyzed the industry very deeply and carefully project. One can know about the current scenario of the Indian Two wheeler industry in India. This project enables the reader to have a look at the position of the Two Wheeler companies of the country.


I wish to take this opportunity to express my deep sense of gratitude to Dr. D. G. Borse, Director, ACPCE, MS & R for his invaluable guidance in this endeavor. He has been a constant source of inspiration and I sincerely thank him for his suggestions and help to prepare this project.

I express my sincere thanks to Dr. N. Mahesh, HOD, ACPCE, MS & R for his valuable suggestions and for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I would like to express my gratitude to all those who gave me the opportunity to complete my internship at Bajaj Auto Ltd.

I am deeply indebted to my supervisor Mr. Tushar Pawar, Senior Analyst, (Bajaj Auto Ltd.) my corporate guide, for his kind help and support and his...
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