Study on Increasing Market Share by Understanding Consumer Perception

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SUMMER PROJECT REPORT

“Study on increasing market share by understanding Consumer Perception”. ORIENTAL CUISINES PVT LTD THE FRENCH LOAF

Submitted in partial fulfillment of the requirement of post graduate degree of Master of Business Administration Prepared By Rajalakshmi.K

Amrita School of Business, Amrita Vishwa Vidyapeetam, Bangalore Under the guidance of Mr.Ramesh Kamath Chief Operating Officer, OCPL Dr.Pooja Sharma Professor, Marketing Amrita School of Business

Acknowledgement
I have great pleasure in thanking Oriental Cuisines Pvt Ltd for giving me the opportunity to do my Summer Project with them. I would like to thank my Project Guide in the Company, Mr. Ramesh Kamath, Chief Operating Officer for his invaluable assistance and support. I also take great pleasure to thank my project guide in college, Dr.Pooja Sharma for her guidance throughout the project. I would like to thank company representative in Bangalore Mr.Shine.V.Sebastian, company staff Mr.Sukumar. This report is the result of contribution of numerous people; one among them is my best friend Mr.Sundara Ram. I would also like to thank Dr.Amalendu Jyothishi, Dr.Vatsal Singh, and Ms.Anjali Sharma for their valuable help. I also thank all the respondents who have given their valuable time, views and authentic information for the report. I would like to extend the gratitude to my family for constant support and encouragement. I would also like to thank the Almighty without whose grace; this endeavor of mine would not have been possible.

Amrita School Of Business

Bangalore 2|P a ge

Internship Report

Declaration
I, Rajalakshmi.K, second year MBA student of Amrita School Of Business, hereby declare that the project titled “Study on increasing market share by understanding the Consumer Perception”, has been prepared by me under the guidance of Mr.Ramesh Kamath, Chief Operating Officer at The French loaf, Oriental Cuisines Pvt Ltd & Dr.Pooja Sharma, Marketing faculty, Amrita School of Business and during May-June 2010.

I also declare that this project has not been submitted, fully or partially for the award of any Degree, Diploma, Title or Recognition earlier.

Date: Place: Bangalore Rajalakshmi.K

Amrita School Of Business

Bangalore 3|P a ge

Internship Report

Table of Contents
List of Tables .............................................................................................................................................. 7 List of Figures ............................................................................................................................................. 8 Executive Summary.................................................................................................................................... 9 1.1 1.2 Introduction ................................................................................................................................. 11 Purpose of the project .................................................................................................................. 12

1.3 Scope of the project ........................................................................................................................... 12 1.4 Limitations ......................................................................................................................................... 12 1.5 Methodology ..................................................................................................................................... 13 1.5.1 Exploratory Research ................................................................................................................... 13 1.5.2 Descriptive Research ................................................................................................................... 13 1.6 Structure of the Report ...................................................................................................................... 15...
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