Creating Tomorrow’s Philanthropists: - a Study on Attitude, Intentions and Behaviours of Youth Towards Philanthropy

Creating tomorrow’s philanthropists: - A study on attitude, intentions and behaviours of Youth towards Philanthropy.
By Prof Prachi Gupta &Prof Neena Nanda ABSTRACT: Youth philanthropy as a term denotes the inclination of children and youth towards philanthropic causes through the donation of time, energy or resources, including money. A survey was conducted among a group of B-school students to understand their attitudes, intentions and behaviours towards philanthropic activities which may involve their time, skills or resources. The analysis was done in different phases like activation measures, obligation measures, defense measures and response measures. Various statistical techniques like Independent sample T test, Kendall’s Tau_b correlation and ANOVA revealed some interesting results. The results of this investigation can be used to bring about changes in curriculum interventions that are being implemented in form of NGO projects. KEY WORDS: Attitudes, behaviours, perception, intentions, community service, youth, Philanthropy.

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Creating tomorrow’s philanthropists: - A study on attitude, intentions and behaviours of Youth towards Philanthropy.
Introduction: Youth philanthropy (Lubben)1 as a term denotes the inclination of children and youth towards philanthropic causes through the donation of time, energy or resources, including money. (Rosen.M & Sedonaen M., 20012) According to another study, "youth philanthropy is, at the broadest level, youth giving of their time, talents and treasure” It is viewed as a potent means in which youth develop knowledge & skill of and participate actively in philanthropic projects such as volunteering, personal giving blood donation drives, active involvement in NGO assignments, fund raising and other forms of community service. Youth philanthropy (Pam garza & Pam Stevens)3 signifies different things to different people and comprises of various activities from personal giving and volunteering to fundraising, to

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