Toms Shoes Epedemic

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Simona Brotnei
Professor Angelone
English Writing 102
7 March 2012
“How Toms Shoes tipped ?”
Intro Section
In the book, The Tipping Point, How little things can Make a Big Difference, written by Malcolm Gladwell. What is an Epidemic? Well there are different kinds of epidemics. Epidemics can be Products, diseases, Trend’s, and or Crimes. In order for an epidemic to tip, there are three rules that apply for an epidemic to tip. Epidemics are the phenomena word of mouth, or any number of mysterious changes that mark everyday life is for us to think of them as just that. Epidemics are a contagious behavior; the rules in an epidemic are the Law of the Few, The Stickiness Factor, and the Power of Context. The Stickiness Factor

The stickiness factor is some kind of information that makes it memorable and sticky, basically something that makes a person remember easily or a message that makes an impact. One of the three Laws that applies too, Toms Shoes is the stickiness of the shoes. The Epidemic that crossed my mind was TOM’s shoes. The co-founder of TOM shoes was Blake Mckoskie, his name was not Tom, Blake’s chose toms because it stands for Tomorrows Future. Back In 2006, Blake went to Argentina, and discovered that the kids there had no shoes, So he came up with the Idea that for every pair of shoes purchased, he would give another pair to a child in need. Tom’s shoes missions is the One for One deal, which I stated above. The reason why Toms tipped was because of the One for One. This is what made TOMS so sticky, just the other day I wore a pair of Toms and this lady stopped me and somehow noticed my shoes and said to me, “Are those the shoes?” where they give a pair for free? and she wanted to look at them, So I showed them to her. she then went on and said “that they are expensive ,” but I also stated that they were for a good cause.

In the past year of September, TOMS sold over one million pair of shoes. His company is becoming more successful,...
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