Company Analysis: Delta Footwear
Our company, Delta Footwear, is entering it’s 11th year in the shoe business and faces tough competition from competitors in the industry. As one of the frontrunner company in the shoe industry, we fully understand that this market has a low entry barrier and the customers are sensitive about the price and quality. The low entry barrier increase the market competition, and causing the serious price dropping. The competitors also outsource or expand their factories outside of the US which also increasing the price competition in the market, however, since our competitors only thinks about cutting cost, the quality of the shoes has been lacked. Therefore, Delta Footwear’s future plan is focusing on making the premium quality shoes with the average