What Is The Tipping Point
From the years 2005 to 2008, Myspace was one of the most popular social media sites worldwide. We decided to take on the challenge of trying to make it “tip” for a second time. While choosing our topic for the Tipping Point, we wanted to select a product that had been popular during our childhood but easily accessed and focused towards today's generation. We were debating between snapchat, an already popular social media site, and myspace. Myspace would have been easier to tip than Snapchat because nobody uses it, making it easier to measure the amount that our product has “tipped”. Then, when we were picking groups, we all had a certain type of person in mind. We wanted people who would put in equal effort by being hard working and would try to make this product tip to the best of their ability. Needs conclusion to paragraph
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The Stickiness Factor is how memorable or “sticky” a product is to the consumer. We appealed to the Stickiness Factor during this process by sending out emails, using a gimmicky hashtag, giving out stickers, promoting on other social media, and rewarding our Connectors with rice krispy treats. The Law of the Few shows how small groups of people are responsible for making the products tip on a large scale. These small groups of people include: the
The Stickiness Factor is how memorable or “sticky” a product is to the consumer. We appealed to the Stickiness Factor during this process by sending out emails, using a gimmicky hashtag, giving out stickers, promoting on other social media, and rewarding our Connectors with rice krispy treats. The Law of the Few shows how small groups of people are responsible for making the products tip on a large scale. These small groups of people include: the