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Malcolm Gladwell The Tipping Point Analysis

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Malcolm Gladwell The Tipping Point Analysis
There are only a certain amount of people in the world that can influence a society into what inventions have ran their course, or which inventions are still in their peak. Throughout the book, The Tipping Point, Malcolm Gladwell elaborated to the audience that there are three main concepts on how products, behaviors, ideas, and messages can spread within a society. The three main ideas are The Power of Context, The Stickiness Factor, and The Law of the Few. According to Gladwell, The Power of Context concludes the environment circumstances which are important for a movement to reach its tipping point. The Stickiness Factor is a critical factor and plays a key role in determining whether a trend will remain popular, or not. The Stickiness Factor
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