Study of Customer Preference Towards Purchase of Laptop/Desktop of Hcl

Topics: Customer relationship management, Marketing, Customer service Pages: 23 (5980 words) Published: March 17, 2012

It gives us immense pleasure to acknowledge the names, who had helped us in successful completion of this project. First of all I would take the opportunity to thank the Almighty God for granting me all the strength I needed. Generous thanks to my project guide Prof Mukesh Porwal without whose guidance and support this project would not have been possible. We are thankful to him for his constant constructive criticism and invaluable suggestions, which benefited us a lot while developing the project on “Customer Preference towards purchase of Laptop/Desktop of HCL”. He has been a constant source of inspiration and motivation for hard work. He has been very co-operative throughout this project work. Through this column, it would be our utmost pleasure to express our warm thanks to him for his encouragement, co-operation and consent without which we might not have been able to accomplish this project. We would also thank all my colleagues and friends who gave me a lot of support and help.


Introduction 4 Overview 5 1. Review of Literature

2.1 Company History 6 2.2 Role of Advertisement 9
2.3 Marketing Strategy10
2.4 The Decision Making Process 12 1.5 Customer Relationship Management (CRM)14
1.6 SWOT Analysis17

2. Research Methodology 20

3.5 Research problem and Research Design 20 3.6 Data collection 21

3. Data Analysis & Graphical Data Interpretation 22 4. Finding Limitation 35

5. Suggestions & Recommendations 36

Conclusion 38

Bibliography 39

Questionnaire 41


The project discusses "Customer Preference towards purchase of Laptop/Desktop of HCL". The main purpose of this research is to understand the consumer’s perception and attitude towards various companies of computer with this how they take decisions, regarding their purchasing pattern it has minutely observed that customers consumption & purchasing pattern during the research. The various factors that can affect the purchasing decision like, quality of the product, brand image in the market and regulatory in the supply etc has been analyzed. This will give opportunity to get the brief idea of the study and the limitations in the research and try to cope up with them. The organization can utilize information to formulate their market strategy according to customer’s expectation.

HCL is a leading global Technology and IT Enterprise with annual revenues of US$ 5 billion. The HCL Enterprise comprises two companies listed in India, HCL Technologies ( and HCL Info systems ( The 3 decade old enterprise, founded in 1976, is of India’s original IT garage starts ups. Its range of offering span R&D and technology services, Enterprise and Applications consulting, remote Infrastructure Management, BPO services, IT hardware, system Integration and Distribution of technology and telecom products in India. The HCL team comprises 62,000 professionals of diverse nationalities, operating across 26 countries including 500 points of presence in India.HCL has global partnerships with...
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