Consumer Buying Behavour for Sony Products

Topics: Sony Ericsson, Sony, PlayStation 3 Pages: 70 (14593 words) Published: September 23, 2009



Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of Business Administration (M.B.A), Rourkela

Under the Guidance of

Prof. Ashutosha Mishra

(Faculty Member, RIMS)

Submitted By

REGD. NO.-0706260163

MBA-IV (2007-09)

Submitted To

(Exclusive Show Room)
Akashganga, Supela, Bhilai-490023

Training Certificate

Ref no. 1262/66

Name of StudentSagar Kumar

Institute Rourkela Institute of Management Studies

Branch/year MBA-marketing/2007-2009

Start date of training 01/07/2008

End date of training 15/08/2008

Stiffen Received Rs 3000/-

Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products.

His conduct during the training was good.
We wish him all the best for the future.

Krishna Kumar Tawari

(Sony Exclusive, Bhilai)


Sony India Private Limited
Ground Floor, 25/1, Yashwant Niwas Road
Indore-452 003 (India)
Tel : (0731)-5055762/63
Fax : (0731)-5055761

To whom so ever it may concern

This is to inform that Mr Sagar Kumar of Rourkela institute of Management studies have under taken a short term project (from 1/07/08 to 15/8/08) on Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products under my supervision and the work done was satisfactory.

V.Anand Menon
Territory Incharge
Sony India Pvt.Ltd.
Indore Branch.


This is to certify that the project titled “Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products in Bhilai, Chhattisgarh.” Is an original work of Mr. Sagar Kumar bearing university Registration number 0706260163 a student of Rourkela Institute of Management Studies, Rourkela and is being submitted in partial fulfillment for the award of Master of Business Administration degree of Biju Pattnaik university of Technology, Rourkela. The summer project report has not been submitted earlier to this university or to any other university/ institution for the fulfillment of the requirement of course of study.

Date:Name and Signature of the Guide


I take this opportunity to express my sincere gratitude to the following personalities without whose help and guidance the successful completion of my project work would have been remained a dream.

I extend my heartful thanks to our Sony Exclusive, Bhilai owner Mr. Krishna Kumar Tawari for the constant and valuable guidance by him through out my course.

I express my deep gratitude toward Mr.Anand Menon (Territory Incharge, CAV Sales Division) Chhattisgarh, for giving me permission to do the project in their organization and their valuable guidance at the company during the execution my project work at Sony Exclusive, Bhilai.

I would like to take the pleasure of this opportunity to express my heartful gratitude to my guide Prof. Ashutosha Mishra (Faculty Member, RIMS) who took personal interest and gave valuable suggestions through out my field work and completion of the project.

I thank all my faculty members of MBA department for their valuable suggestions throughout my course.

The importance of the moral support and good wishes of my parents and friends is external and I am very much indebted to them. Finally I thank all my friends who directly or indirectly helped me a lot during my project.

Reg. No. 0706260163 Rourkela Institute of Management Studies


I hereby declare that this summer project report titled “Buying Behavior/Need...
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