Pestle Analysis of Mcdonalds

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PESTLE ANALYSIS

McDonald¶s
Presented byDHIRAJ KUMAR
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PESTLE ANALYSIS
P - Political E - Economic S ± Social / Cultural T - Technological L - Legal E - Environmental >> 0 >> 1 >> 2 >> 3 >> 4 >>

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‡ Industry ‡ Founded ‡ ‡ ‡ ‡ ‡ ‡ ‡

Leading Restaurants Chain May 15, 1940 in California; McDonald's Corp. Founder Richard and Maurice McDonald Headquarters Oak Brook, Illinois, U.S. No. of locations 32,000+ worldwide Area served Worldwide Products Fast food Revenue Increase US$ 24.075 billion (2010) Employees 400,000 ( 2010) McDonalds.com

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‡ Website
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POLITICAL FACTORS
‡ It¶s International operation is highly affected due to individual countries policies enforced by it¶s government. ‡ United State and Europe are highly concentrated on health implications on eating fast food. ‡ Licensing for it¶s restaurants.

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ECONOMIC FACTORS
‡ Recession ‡ Fluctuation in the rate of Raw Materials ‡ Taxes levid by the government

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SOCIAL OR CULTURAL FACTORS
‡ Established a good system in determining the need market. ‡ Concepts Used1. Consumer behavior product personality 2. purchasing decision

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TECHNOLOGICAL FACTORS
‡ ‡ ‡ ‡ ‡ Television advertising Better inventory system Use of modern technology Use of better distribution chain Research And Development Department

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LEGAL FACTORS
‡ Muslim countries require their meat to conform to the Halal requirements of the law. ‡ European Union banned the use of genetically modified meat products in their food. ‡ Taxation policies, employment standards, and quality requirements ‡ Health Laws in European and United States.

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